Candyman – is now a online marketing Blogger

Candyman – is now a online marketing Blogger.

I was talking with a home inspector I know that is really into marketing online, he has been blogging for years.

He is not just your average home inspector he is a Forensic Inspector ( I’m not sure what that means but it sounds like something CBS could make a half dozen tv shows about). Anyway he frequently gets called as an expert witness anyway.

So we were talking about online marketing via Blogging and social media marketing, which we both agree is essential and he was telling me years ago he used to super glue a brochure holder onto a big candy dish and drop them off at real estate offices for the agents and he would stop by every week and refill the candy and the brochures.

He said he got to be known as the candy man, but it worked great for marketing, but it doesn’t work at all anymore, just because it used to work great doesn’t mean it will now, change is inevitable, in the “candy man’s case the real estate agents don’t come into the office much anymore as a general rule, they don’t need to they have technology they can even login to the MLS with their smart phones now.

So the “candy man” started blogging and now he is using social media marketing as well, he told me he often gets calls as a result of a blog post he wrote 2 or 3 years ago (when he would come across a unusual situation he would blog about it and 2-3 years ago I guess he was the only one doing it so people call him cause he obviously has be dealing with these situations for years.

If you haven’t incorporated social media marketing and Blogging as part of your online marketing I would encourage you to start now. An online presence in essential today.

Author: Rick Chapin

Having spent most of my adult life engaged in sales and marketing as well as a decade of preparing income tax returns for small businesses, individuals and real estate investors. Running your own business is not easy, you must utilize all the tools available to aid in your business development, I believe your personal development is equally important. I have for many years had knowledge and interest in small and medium sized businesses as it relates to allowable deductions, tax deferred exchanges and other tax treatments, I have also, for many years invested in books, tapes/cds for inspiration and motivation, so it seemed a natural fit for me to become involved in aiding in people in business development as well as their personal development. View all posts by Rick Chapin