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What is Social Media Marketing?

What is Social Media Marketing?

I was talking with a business owner last week and I asked him if he has considered marketing with social media. He just shut down and got all defensive, he’s been in business for over 20 years and gets all his business by word of mouth. He may be right, he may have no need, if he plans on retiring in a few years.

What is social media but simply the current form of word of mouth. It was reported today Facebook surpassed 800 million active users and of those 350 million via mobile device, sounds to me like an opportunity for the good news about your business to spread to several times more potential customers than when the potential customers had to be standing right there.

Half the population in the United States is 30 years old or younger, these are the people buying (driving the economy) now and in the future. I was reading an interview article earlier today of the 25 year old co-founder of the Tech Support Group for Real Estate Agents on the topic of marketing to gen Y, he said not to waste your money on print advertising, when he and his friends were growing up they would never go to a movie without checking what their peers had to say about it first. He said gen Yers trust each other they don’t trust traditional advertising or marketing messages from companies. The idea that they would contact an agent based upon a television, newspaper or other print marketing ad is completely foreign to them.

So whether you choose to embrace social media marketing or not I suggest you make sure your customer service is in top form because word of mouth marketing ( via mobile devices ) is happening so you want to be sure it’s positive and not negative.

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