Do you have a Web Presence ? or Do you just have a website?
So your business has a website out their somewhere in cyberspace, well that’s nice but does your business have a web presence? Most business have a website these days but is it bringing them any business, can a customer find you when they want your product or service?
One of the news feeds I subscribe to was talking about a new Harris survey that said almost 60% (59%) said they used search engines when reaching local businesses that figure jumped to 83 % for people 35 and under (about 50% of the buying population), less than 10% said they relied on the merchants website. Having a website is a start but it, doesn’t mean you have a web presence, you may be on the internet but that doesn’t mean you are doing any internet marketing.
Whats more 39% of the respondents said they would travel between 15 and 30 miles away to try a new business. If you want to capture your share of that business and you realize that having a website out there in cyberspace floating around is not doing internet marketing but you don’t know how or where to start, start here!
I feel the need to repeat less than 10% said they relied on the merchants website. Are you even chasing the 10%? If you want to prosper ( or maybe even just survive) in this economy you need to be aggressively doing internet marketing.