Network Marketing – Multi Level Marketing

Network  Marketing – Multi Level Marketing.

So if marketing is in the name, network marketing, why is it your up line tells you to Sell without marketing at all? And the worst part is they have you trying to sell to unqualified prospects, they tell you everyone is your prospect but that is a lie, not everyone wants to be in your network marketing business, being an independent contractor is great for some, but it is not for everyone. Some people love their job and don’t want to leave ever(glad they are happy really), some people are to scared to be self-employed, some people think MLM is some kind of pyramid scheme (how much of your time do you want to spend trying to reprogram the lies they have been told) and some people are just plain lazy.

I’m sure your up line tells you, like mine did,  it’s not sales (cause that word would scare most people away) your just presenting or explaining your business opportunity to all your friends and family, cause they want to be in business with you. (right) Truth is if this is the case, (and more times than not it is) your up line is just using you, to make money off you, through your friends and family members. And what happens when you run out of friends and family members to pitch to? Well your up line will no doubt train you on that after you’ve gone though your list. What really happens well if you can’t afford to buy leads and cold call or don’t want to be a telemarketer I guess you’ll do what most network marketers do an quit.

The REAL answer is you need to market all business market and then sell to the qualified prospects as a result of their marketing. That is what you need to do if you want to succeed in Network Marketing (MLM), I know I’ve made the list many times, meet hundreds of suspects(not qualified to be a prospect) at Starbucks, been to the hotel meetings and office meetings in the evening, but no more I put marketing into Network Marketing again. I prefer to use the Internet to generate qualified Leads, ( Note resource on the right column to generate MLM Leads for Free) no more making lists of people that don’t want to be in business for themselves, no more cold calling leads that have been sold to and called by everyone else before me. My Leads can contact me and I’ll interview them to see if I want them on my team. All via the internet via online marketing, social media marketing and such.

I believe you can be successful in Network Marketing (MLM), but you can’t  use the same methods as were used back in 1955.

Author: Rick Chapin

Having spent most of my adult life engaged in sales and marketing as well as a decade of preparing income tax returns for small businesses, individuals and real estate investors. Running your own business is not easy, you must utilize all the tools available to aid in your business development, I believe your personal development is equally important. I have for many years had knowledge and interest in small and medium sized businesses as it relates to allowable deductions, tax deferred exchanges and other tax treatments, I have also, for many years invested in books, tapes/cds for inspiration and motivation, so it seemed a natural fit for me to become involved in aiding in people in business development as well as their personal development.

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