If you Plan on doing Online Marketing,
for the Holiday season, get started Now!
Online customers spent about $32.6 Billion during the holiday season last year which was a 12% increase over 2009, I would expect, given the current economic conditions, that trend will continue this holiday season. That being said the competition among online retailers no doubt will step up there online marketing this year. What are you doing to capture your share? Get your online marketing started now.
Since a larger portion of the population is expected to search online (where they need to start earlier to allow for possible shipping time) it is advisable to being your online marketing efforts earlier to capture your share of the market.
Since more and more customers, (particularly the roughly half the buying population under 30 years old) are searching for products and/or services, more often with their mobile device, ( Google recently predicted 44% of last minute searches for gifts will be done on a mobile device ) so it is now equally important to have a separate mobile device advertising campaign as part of your online marketing, and I don’t just for retail establishments but for restaurants that want to attract all those customers to busy shopping to prepare their own meals, to have a mobile device adverting campaign , as part of their online marketing as well.