Social Media – word of mouth advertising for the future? No the future is here NOW!

Social Media – word of mouth advertising for the future? No the future is here NOW!

I received some interesting stats about social media from a online marketing company I associate with that I just had to share. I have of late been investing a lot of time reading and going to seminars on social media. As a matter of fact I went to one about Facebook and one for Google + both within the past week and a half.

As I sit through these trainings and hear other peoples questions I have to wonder how many people pause and think to themselves (I am betting very few) as the sign up for a Facebook account for example: why do they let me have an account for Free, and why do I have to put in my birthday if  I don’t have to publish my birthday? Of course we both now the answer, it is all about marketing, social media marketing in this case.

That is why I believe Google is going to really promote Google +, they know what is a stake here. I remember way back when (like 10 years ago or so) before we the people made Google a noan and a verb. We used to Google everything we needed to find, but what do people do now? We go on social media sites like Facebook and ask our friends things like for example:  “does anyone know a good plumber I can call on the weekend?” ( if you had a plumbing company and this person was in your target area your ad could appear to the right of that post, this would be you using social media marketing)

So for those stats, is anyone using social media?


Around 200 Million Facebook users access Facebook through their mobile phone.

More than 1.5 million pieces of content like web links, news stories, blog posts, notes, photos etc. are shared on Facebook everyday.

More than 700,000 local businesses have active Facebook pages. Is yours one of them?


In the year 2010, 25 billion tweets were sent.

Twitter users tweet an average of 55 million tweets per day.


YouTube exceeds 2 billion views per day.

70% of users on YouTube are from USA.

Social media marketing is here and if you want your business to compete you need to be online, but also need resources to save you time you so you can focus your attention on running your business.


Author: Rick Chapin

Having spent most of my adult life engaged in sales and marketing as well as a decade of preparing income tax returns for small businesses, individuals and real estate investors. Running your own business is not easy, you must utilize all the tools available to aid in your business development, I believe your personal development is equally important. I have for many years had knowledge and interest in small and medium sized businesses as it relates to allowable deductions, tax deferred exchanges and other tax treatments, I have also, for many years invested in books, tapes/cds for inspiration and motivation, so it seemed a natural fit for me to become involved in aiding in people in business development as well as their personal development.

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