But wait, don’t shut down your websites just yet, SEO and PPC are still providing a bigger bang for the buck as reported in a previous post. Oh and by the way make sure you have multiple ways to contact you on your first page of your website. We live in a time of fast food and microwave ovens, nobody wants to search multiple pages on your site to find a way to tell you they want to pay you for something they want to buy from you. They will just search for the next business that can and will provide the product and/or service they want to have.
That being said, as I digress, the future in local search, clearly seems to be in advertising on mobile devices and social media marketing. With the increasing number of smartphones users as reported in a previous post it is no wonder it was reported 42% of Moms with smartphones use them when shopping, Yelp also reported 40% of their traffic is from mobile devices and Google says 40% of their mobile search quires have local intent as well. Which I believe demonstrates the importance for local business to advertise on mobile devices.
Since 40% of social media users access their accounts through mobile devices, over 80% of Americans use a social network with nearly 23% of their online time spent on social networks, and spending more time on Facebook than any other U. S. website.
Looking at the numbers and apparent trends make advertising on mobile devices and advertising on Facebook with it’s more that 800 million members the best bets for a local businesses online marketing strategies for 2012.