It is that time of year again to decide where your marketing investment is best spent in the coming new year. Lets narrow it down real quick, since 92% of Americans search online for information when ready to make a purchase. I think we can rephrase the question to where will your internet marketing dollars best be invested? SEO or Display Ads, an increase in both would be best I believe, with the incorporation of social media marketing with the SEO. Display should also play major roll especially with over half of the buying population under 35 using smart phones or tablets now, putting local search information, pricing and reviews just a few taps away.
A recent survey by Sybase 365 and the Mobile Marketing Association reported 2/3 of the holiday shoppers ( over 30% increase from last year ) would make purchases from their mobile devises if they had received discounts, text alerts or coupons etc.. from their mobile device.
As a result I expect to see a significant increase in mobile device advertising in 2012, as well more businesses adapting social media marketing, realizing that what once was word of mouth marketing is now social media marketing.
So in 2012, to enhance your brand and sell more product or service, social media, mobile device advertising and social media marketing is the way consumers provide feedback, research, locate and purchase products and services in today’s digital world. You don’t want to miss out on your opportunity.