Given its rise in popularity with its hundreds of millions of users worldwide, social media marketing sounds quite tempting and with minimal upfront cash and potential number of customers flooding trough your cyberdoors, ready to buy it sounds like a no brainier. If only it was that easy.
Social media marketing carries many benefits and must be implemented as part of your online marketing strategy for your business in today’s economy.
Social media marketing not only allows you to cast a wide net to catch your target market, but can enhance your brand with greater visibility, presence and top-of -the mind awareness which are excellent ways to build your brand, not to mention improving your search engine rankings.
B2B and B2C marketers are getting results, when surveyed by the Social Media Examiner Over 50% of B2B marketers, and just under 50% of B2C marketers reported through social media.
Nearly 60% of B2B marketers reported seeing improved search rankings from their social media efforts (compared to 50% of B2C marketers)
63% of B2C marketers found social media helped them develop loyal fans, compared to 53% of B2B marketers.
B2B and B2C marketers also reported being able to gather marketplace insights from their social media efforts.
If only it was easy, by far the biggest downside in social media marketing is the amount of time needed to see results.
Do you have the time and talents yourself or in your organization? If not, you will have to hire new employees, or contract out services, which may be more cost effective.
Whether you are interested in advertising your business on Facebook, or you need to free up you time to run your business, there are resources that can help you!