Online advertising topped $30 billion in 2011, according to The Interactive Advertising Bureau and Pricewaterhouse Coopers today, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. Although being surpassed by internet advertising cable television did show positive growth. According the the report, email and radio remained steady while newspaper continued to decline.
Display grew, also, by 15% year-over year. (for the study, display encompassed banner ads, video, sponsorships and rich media) Display represents 34.8% of overall ad revenues, with search still represented the largest share of interactive ad revenues with a 46.5% share.
Whether you are interested in advertising your business on Facebook, on mobile devices or you need resources to free up you time to run your business, we can help!