Are Your Businesses Social Media Campaigns Profitable?

Many other businesses social media marketing efforts fail primarily because there is no structure or strong enough commitment, like that new years resolution.
Ok, so not only do you believe social media marketing is a good idea but you may also believe it is vitally important for your business to prosper (as I described in a previous post) in this new economy, but when there are no immediate results it becomes even more difficult to stick with it.
Make a commitment realizing that a establishing a strong social media presence can be a very slow and more time consuming process than anticipated. Don’t expect your fan base and followers to grow overnight.
Develop a plan, have a regular schedule, those most successful in social media marketing know how important it is to engage steady and frequently.
One of the main reasons businesses experience social media failure is infrequent interaction.
Keep in mind interacting doesn’t mean posting 140 character sales pitches several times a day, (do social media marketing right) this will only lead to you being ignored, blocked or unfriended, in any case no one will get your message.
Realizing the importance social media marketing is for your business in today’s economy, if you don’t have to time to personally dedicate or a qualified employee to delegate the task to, outsource the primary tasks on a regular schedule and you can always be involved in the interaction when you have the time to do so.

Author: Rick Chapin

Having spent most of my adult life engaged in sales and marketing as well as a decade of preparing income tax returns for small businesses, individuals and real estate investors. Running your own business is not easy, you must utilize all the tools available to aid in your business development, I believe your personal development is equally important. I have for many years had knowledge and interest in small and medium sized businesses as it relates to allowable deductions, tax deferred exchanges and other tax treatments, I have also, for many years invested in books, tapes/cds for inspiration and motivation, so it seemed a natural fit for me to become involved in aiding in people in business development as well as their personal development.

3 thoughts on “Are Your Businesses Social Media Campaigns Profitable?”

  1. Pingback: Are Your Businesses Social Media Campaigns Profitable? : Home Business Blogs
  2. Social Media is an incredible way to get exposure to thousands of people. Best tip I could give anyone is; once you start never stop. People continually check to see what you have posted.

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