emarketer, a market research firm, released a new report that estimates 88 percent of U.S. companies will be marketing on Facebook by 2014.
That’s more than double the estimated users in 2009. 88%, that’s almost 9 out of every 10 businesses.
How will your business stand out in that crowd?
By now at least some businesses ( unfortunately for them, not all ) realize social media marketing using Facebook, Linkedin, Twitter and Pinterest to name a few, does not mean blatantly posting ads for your product and/or services several times a day.
Keep in mind your fans, followers, likes and so forth probably don’t need your product or services right now, your job is to keep them engaged so when they are ready, you are there.
It is very time consuming and hard to continuously write engaging content on a regular basis though. What should you do?
Keep it Short – nobody logged on to Facebook this morning to read your book, seriously!
Incorporate interesting relevant facts and figures – not salesy stuff interesting informational stuff that is related.
Break things up with pictures – videos are good too but pictures seem to do just as well in social media marketing.
Get to the point early.
Remember the idea is to engage and elicit responses.
When the time comes for your Call To Action, make sure that traffic from all your social media sources is directed to your “hub” ie a landing or capture page on your website that you own, (you may own stock in Facebook but you don’t control it so don’t try and capture leads there).
Social media marketing can be time consuming, but it can pay off.
If you don’t have the time or resources within their company to set up and/or manage your companies social media campaigns you should outsource the management to professionals.