Searches on Smart Phones bring in the Customers!

Facebook now has 955 million users, according to Socialbakers, 54% of users access Facebook via mobile.
Over 70% of social media users are likely to seek the opinions of others before buying goods or services, and over half of them have changed their minds as a result of those opinions.
72% of marketers plan to increase their marketing on Facebook in 2012 as part of their online marketing statagies. What are you doing?
Local business searches on smart phones can bring in customers, are you getting your share?
According to a survey done by xAD and Telmetrics titled “mobile path to purchase” 89% of smart phone users and 84% of tablet users searching for restaurants take action within 24 hours while 64% and 44% make a decision within an hour.
Bottom line is over half of the smart phone, tablet users made a purchase within 24 hours.
The survey also reported Local Directory apps are most popular for Restaurant and Automotive with Smart phone users, while branded websites were most popular with Tablet users.
The important things to take away here are your websites need to be mobile viewable, you need to be on social media, and you need to be in local business directories as part of your online marketing strategies.

Author: Rick Chapin

Having spent most of my adult life engaged in sales and marketing as well as a decade of preparing income tax returns for small businesses, individuals and real estate investors. Running your own business is not easy, you must utilize all the tools available to aid in your business development, I believe your personal development is equally important. I have for many years had knowledge and interest in small and medium sized businesses as it relates to allowable deductions, tax deferred exchanges and other tax treatments, I have also, for many years invested in books, tapes/cds for inspiration and motivation, so it seemed a natural fit for me to become involved in aiding in people in business development as well as their personal development.

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