Most businesses today are aware of the need for an online presence and the need for social media marketing to be apart of their online marketing strategies, here are some of the articles I have read and recommend reading as I believe are of value.
Most businesses I talk to today have a Facebook business (fan) page but many express struggles effectively utilizing it. Here is a link to a post Social Media Examiner had with Facebook marketing tips from top experts.
One of the problems some businesses have resulting in a non profitable do it yourself social media marketing campaign is their updates they post on social media are without much thought or perhaps the wrong thought. Search Engine Land posted this week, tips on crafting your local business updates on Facebook.
Social media marketing can be time consuming, but it can pay off, Social Media Today reported 3 out of 4 CMO’s say social media impacts sales.
If you don’t have the time or resources within their company to set up and/or manage your companies social media campaigns you should outsource the management to professionals.