Do you ever think you should have a blog, but you don’t think you would know what you would write about on your company blog?
And if you did, would it even be worth the time and effort?
It is challenging to come up with new content consistently and frequently, and it is time consuming so why do it?
“B2B companies with blogs generate 67% more leads per month on average than non-blogging firms” according to Social Media B2B. So you need to decide what that is worth to your business.
Some of the benefits for your company of blogging are:
Blogs are like search engine magnets. Search engines are drawn to blogs, because blogs contain the kind of data search engines look for and the information is updated regularly.
Because your customers may be allowed to comment on your posts, blogs provide an open 2 way communication for you and your customers and prospects to speck directly with each other.
It really is more about relationship marketing.
Blogs provide you a platform to share your viewpoints and demonstrate your knowledge and expertise of the industry also allowing you to Brand yourself, your business and differentiate yourself from the competition.
According to Marketing Charts, “Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%”.
Blogs, cross promoted with marketing with social media sites, can be even more beneficial.
“Social media sites and blogs reach 80% of all U.S. internet users” according to Mindjumpers
“You cannot afford to close your eyes to them [blogs], because they’re the most explosive outbreak in the information world since the internet itself. And they’re going to shake up just about every business-including your……Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite”. – BusinessWeek, May 2, 2005
So their you have it, you know you need to, what are you waiting for? it’s kinda like exercise, you know you should, but it’s not easy and it will take time, about as much time as time as it would to write a blog post.
So what are you going to do? How healthy do you want to be? How healthy do you want your company to be?
There are resources to help you, seriously less time than it takes you to work out, and you know you should, so just do it!