Yes, despite all the advancements in computing technology, 30 year old Email!
Email is thirty years old, and it’s arguably bigger than ever, the number of emails sent per day continues to increase, and there are way more accounts than even Facebook has.
Not only can you use email marketing to help add all those important “likes” on your Facebook page, but you may need email to close the business deal.
According to Pooky Shares “Facebook is the leading source of referred social media traffic to websites, at 26%”.
We all understand the importance of leveraging your Facebook page by getting a lot of Likes, is going to affect the bottom line of your Business. But have you considered promoting likes on your facebook page by using email markeitng?
Yes your profile image is important, as is relevant content essential to your Facebook Marketing strategy and building a strong community with engaging content will also be encouraging for them to like your page and spread the word about your business.
You can also by ads on Facebook to promote your page and/or use email marketing as mentioned before.
And when that prospect with an immediate need for your product or service finds you don’t be surprised if they don’t prefer getting the details via email.
In a piece about email’s 30th anniversary Jeff Rohrs of ExactTarget’s said, “In fact, an overwhelming 77 percent of all consumers surveyed prefer to receive promotional messages from companies via email compared to five percent who prefer text messages and four percent who prefer Facebook. Email is also one of the most utilized apps on every smartphone — right up there with the phone, text messaging and the browser itself.”
I believe it is best use websites, Blogs, social media marketing, and Email marketing to cross promote your message to grow your business. Need help with your complete online marketing strategy? Help is just a click away.