Your business may be to small to buy a TV ad during the super bowl, but, your local business is not too small to benefit from social media marketing.
I had a number of business owners tell me last week that their local business was to small to do any social media marketing. I would have to disagree with that statement, it would seem to me a local business would benefit as much or more from social media as part of there online marketing, than a huge corporation based thousands of miles away would have.
Walmart, for example, last October, launched the “My Local Walmart” campaign which involves a Facebook app that the local stores can use to communicate sales, specials and other updates with fans in their area.
Some of the findings from a new study by Recommend.ly, a social media tools/analytics company showed that “only 4 percent of the local stores have more than 1,000 fans, compared to about 22 percent of other local Facebook business pages (in the same markets where Walmart has stores) have more than 1,000 fans”.
4 percent compared to 22 percent, that is over 500% for local Facebook business pages compared to the local Walmart stores.
Keep in mind social media marketing is NOT a place to freely post the “special of the day”! It’s not about the use of social media for advertising purposes, spamming as many social networks as they can, blindly blasting out their content to as many people as they can reach. It’s taken the old school advertising rules associated with TV advertising and applying them to a social platform where those old school rules don’t belong.
Marketing in the true sense of the word, is where companies interact with customers and prospective customers in an attempt to understand their customers better and then respond to their need. For that purpose, “marketing” social media is fantastic.
Your local business is not too small to benefit from social media marketing and there are resources to help you with your online marketing.