Remember when every small business owner’s dream was to get on the first page of Google, and nothing else mattered. Online marketing has changed dramatically over the years and there are new domains on the internet that are beginning to change the way we interact with each other, and the way businesses market their products and services online. We now have social networks such as Facebook, Twitter, and LinkedIn that have created a platform where businesses of any size budget can reach a larger audience.
BtoB Magazine reports “B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most important factor (64%) in search, behind only strong content (82%)”.
Of course social media networking isn’t just about lead generation. While prospective buyers are using search and social media to research products and services before they make purchase decisions.
Businesses can use those same tools to help establish an online presence, manage their brand online.
It is important to note that, in today’s world, whether you like it or not, chances are your business name is somewhere out there being discussed by people. Some people will love what you do, but others will want to tear it apart (at times due to circumstances beyond your control). You can choose to ignore it, or you can try to affect it.
The trick here is to be aware of what is happening on your social profiles, and respond to in a timely manner.
Sure it’s hard to outsource the management of your social media, after all:
No one knows your business as well as you do, and no one is as passionate about serving your customers as you are.
However you need to ask yourself:
Do you know anything about social media other than it’s popular and consumers use it a lot and teenagers are always on?
Does your business have the tools and knowledge to manage social media networking in-house? You want to do social media networking but you want to do social media networking right.
If you are too busy running your business and don’t have the time to do it yourself, is there anyone on staff that has the time and also has marketing experience, preferably digital marketing?
Random acts of social media networking will not work!
Doing Social Media networking wrong will not work! (See previous post)
Social Media Management, to outsource or not. Only you can answer the question, it’s a Judgment Call on Your Part