If mistakes are made with your social media marketing campaign it can easily hurt your business instead of helping. Social media is in real time, so it could happen much faster than word of mouth of the last century.
Since 97% of consumers now use the Internet to research products or services in their local area, local businesses realize it is critical for them to build awareness of themselves and their company online resulting in most local businesses have embraced social media marketing as a way to connect with more customers and prospects and to drive promotions.
A recent survey of 600 small businesses by Manta that found “nearly 90% of them were dedicating time to social media, Manta also found that many small businesses were overwhelmed by the multitude of social media channels available. With Facebook, for example, 58% of small businesses surveyed said they struggle to find value in having a Facebook page”.
So if you’re using social media for marketing, what can go wrong? How might you be hurting your business rather than helping it grow? Here are four mistakes to avoid hurting your business.
- Your Spamming
I am amazed at how many local businesses I come across that are using a personal page to do social media marketing for their business instead of creating a Facebook business page to post about their business. I have to wonder how many of the 58% survived that said they were struggling posting on a personal page instead of a Facebook business page. Posting about your business on a personal facebook page is a sure fire way to get your “friends” to unfreind you or to simply hide all your posts ( maybe only you can see your posts, no wonder they can’t see any value) or worse yet you could get a spam warning from facebook risking having your account shut down. This could be avoided if created a Facebook business page for your local business.
- You have the wrong person doing your social media marketing.
Letting an inexperienced person manage your social media marketing is not a good idea. It’s downright irresponsible. Just because your brothers son may be a college student who grew up with computers and has 2000 facebook friends on his personal page does not make him a good candidate, unless he is majoring in marketing in college of course. For best results, you need a team of trained marketing professionals who understand social media and marketing, preferably digital marketing. If you don’t have the time or resources in house then outsource your social media marketing.
- Your posts Lack consistency
I have talked with many owners of local businesses that have set up a social media profile and launch programs that start out well but then abruptly end because they lack the time to be consistent and drop the ball. Social media users say a company’s social media activities make the company appear “accessible and responsive”. A businesses lack of consistency in their social media activities can make any company look bad fast, it conveys the impression to prospects and customers that the company is neither organized nor committed, to either social media or the company’s fan base.
- Your Overposting!
Sometimes less is better when it comes to Facebook. Keep in mind that all your posts on your Facebook business page show up on your fans personal newfeed after they like your Facebook business page, people get frustrated and annoyed by constant posts. According to an article from the social business: “One-to-two posts a day is more effective than fewer or more posts per day. One or two brand posts receive 32% higher “like” rates and 73% higher comment rates compared to posting 3 or more times a day.”
Don’t let your mistakes made with your social media marketing campaign hurt your business instead of helping. Since your customers and prospects are using social media, your business needs to be consistently involved in social media. Bottom line, you need to do social media marketing, but you need to do social media marketing right!
If you don’t have the time or resources to do your social media marketing in house, then outsource your social media marketing.