Despite social media marketing now being an essential part of the marketing mix, some small businesses don’t believe their business can benefit from it, so they do nothing. Big Mistake!
A Manta survey of 600 small business owners across the United States indicates “that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.”
According to another recent analysis of more than 300 Chicago-based news sites, Facebook and Twitter drive more than half of all referred visits for small business sites, three times the percentage of larger sites.
Many of the small businesses I talk to say they were or are having limited or no success with social media, whenever a business owner responds in this way almost 100% of the time they are trying to do their social media marketing themselves instead of hiring a professional to manage their social media for them. I find the reason for their limited success trying to do it themselves is a result of many mistakes they are making. Some of the more common mistakes are:
They are using a Facebook personal profile for a business and that is wrong and against the terms and conditions on Facebook. That Facebook account can be deleted at any time. Personal profiles are for people, not for businesses. Period. Facebook allows you to create for free a business page that you are allowed to use for your business so there is a way to promote your business on Facebook, the right way.
So if you have been using a personal profile page for your business, well sorry but all those “friends” you’ve generated for that profile? Well, you’re going to have to do your best to get their attention and get them to “like” your new business page. No time to do that? We can help.
Another problem with many of these small businesses social media marketing activities is the content they post on Facebook. People are on Facebook to see cool stuff. Period.
Facebook users don’t care if you added a new Terms of Service page to your website. They don’t care if you just surpassed your sales goal this quarter or the details of all the houses you have listed. Facebook users care about whatever is trending and local news that is relevant to them, useful and worth sharing. Make your status updates on your business page relevant, some how, some way. Again, Facebook doesn’t care if you get completely ignored. Post status updates and links to boring, irrelevant stuff, and you’ll simply be hidden by the majority of your fans.
One of the biggest, and most common mistakes I see small business social media marketing do it your selfers make is they have no consistency in their posts. If you post an update on your Facebook business page, “whenever you remember to” or “whenever you have time to” you’re going to have a problem with engagement. And don’t make the mistake of being too self promotional! Just update your business page wall with news relevant to your industry or relevant to living in your area. You have to understand that social media marketing is not like the “old school” marketing ways of years ago (traditional media ex: tv newspaper etc) and that your Facebook business page isn’t a big commercial for your business in the traditional “interruption marketing” sense. People hate those pages with passion and block their updates.
Don’t make these mistakes, if you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.