It’s clear to me that the way that we communicate and share information as a culture has definitively changed. As such, social media is dead simply because EVERYTHING is social media.
Even if you have no mobile device, and you decide that you don’t want to participate in social media, chances are that someone has photographed you with a mobile device and that image is on Facebook. Case in point: my parents are 74 years old, the only 2 people I personally know without a Facebook account, but their pictures are on Facebook, they are talked about on Facebook. And if you own a business the chances of social media happening to your brand are even greater. The question is are you involved in the conversion or are you not even aware of what is being said?
It’s 2012, there are over 1 Billion people on Facebook, the average Facebook user is 40.5 years of age. Twitter generates 1.6billion search queries per day. I think it is safe to say your customers and prospective customers are there. Are you?
Most business owners I talk with, when thinking about social media are constantly looking at outbound social efforts. Only concerning themselves with lead generation. But listening to what customers are saying about your brand on social media channels is critical. Your company better be listening to what customers are saying on social media channels, because customers aren’t saying things anywhere else.
So does the future hold for social media? Social media will be bigger than websites, call centers and become the number-two way to engage customers (the number one way is still sales reps).
Social media is dead simply, because everything is social media now. We’re surrounded by social media every day in every way. Your business will either actively engage in this phenomenon or become obsolete. You’ve been warned.
If you don’t have the time or resources to cross promote your business through email marketing, Facebook advertising and social media marketing yourself, then we can help you with your social media marketing and cross promoting though varies channels