Blogging is one of the most effective tools available to assist the small business owner in achieving branding.
What makes blogging such a useful tool for branding? A number of things, you can’t control the conversation in most online platforms. Forums, social media, other off-site platforms are usually controlled by someone else. But your blog is yours. You can initiate the conversation and control the conversation. It’s the perfect branding tool. Everyone needs a home base. I’m not saying don’t use social mediaor off-site platforms as a matter of fact I strongly believe you should but not as your home base or “hub”. You should use social media, but you should use social media to drive traffic back to your hub, remember the place that is yours, that you can control, your blog.
As you direct traffic to your blog, get people to join your mailing list. This is where the money is and your blog is the gateway.
When it comes to business success, customer loyalty is everything. Luckily, social media marketing provides the perfect platform to start these relationships between customers and brands. Social media marketing is an excellent starting point to connect with prospects and customers so you can transform your online fans and followers into taking the next step and becoming brand loyalists.
Remember, people are on social media because they want their opinions and thoughts to be heard. If a fan or follower tweets to you or posts a question on your Facebook wall, they are looking for a response, and a fast one at that.
More often than not, instead of calling a customer service line, people will jump over to a company’s social media account and say what is on their mind. Your job is to keep an open ear and be ready to respond. Fans and followers won’t hesitate to ask questions directly on your social media profiles. Be ready to provide helpful content, everything from how-to guides to simple customer service answers about your products and services (no doubt links to pages on your website). Going out of your way to respond directly to someone’s question instantly creates a closer connection, making your customer feel appreciated and important.
If someone posts a negative comment, put your customer service skills to work to provide a speedy solution. Respond quickly to that disgruntled customer’s post, assuring them that you appreciate their business, as well as their patience while work towards a solution to the problem, Just as you respond to a negative online comment, you should also respond to fans and followers who thank you for your excellent service or give a rave review. This interaction shows your customers you appreciate them and their business, and adds to brand loyalty.
Honest and consistent social engagement are the key building blocks to gaining the trust needed to start building your brand loyalty.
You can develop a great strategy to sustain valuable social media presence on your own? If you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.