1. Tell them what to expect up front. Peak their interest and curiosity, and their need for more.
2. Use a healthy dose of fear. Because we are social beings, our biggest fear is the fear of loss andr that others will think we are not good enough or smart enough. A tweet or blog title for a post might say: These 5 writing social media marketing mistakes make you look stupid. Do you make any of them?
3. Ask a question. We humans are wired to want to know the answers to our questions. Example of this strategy: Do you know the first thing readers look for when they land on your site? If you are a Realtor, you had better have the ability to search for properties on the first page of your website, above the fold preferably on the upper left because that is what your visitors want.
4. Don’t give away all your secrets. Again you want to just peak their interest and curiosity, and their need for more. If you have a real estate blog and your blog post teaser is, “Home prices drop 46%,” your reader has no motivation to read your post because you have told her the whole story. Instead, make her wonder how big the drop was with something like this: Biggest drop in home prices in nearly two decades.
5.Take an opposite view. If your post makes us rethink something we always thought was true, we will pay attention. One post I wrote recently: 4 Reasons Why Your Social Media Marketing May Be Hurting Your Business!
We’ve seen a million articles about the benefits of social media marketing for your business and the reasons why, Right. Don’t ya just want to click though and find out just how could this be hurting (refer to fear of loss)?
6. Promise an insider’s secret. Or as in the example above 4 insider secrets. The promise of course is that if you fix this mistake, you’ll get more sales. Who would not want to know the secrets?
And of course in your social media marketing as well as your blog posting, it is important to be consistent, personal and credible, if you aren’t credible, nobody will read you.
Part of being credible means you can’t be a salesman all the time. If the only thing you talk about is you and your company, people will stop paying attention. Share information valuable to you readers, about your industry, hints and tips that will help your readers even if they don’t use your products. If you do, they will appreciate what you’re doing and will not only be loyal to your business but will become passionate about your business.
Utilizing internet marketing strategies for your business has many benefits: such as drawing increased visitor traffic to your business’s website, providing an excellent platform to provide details about new products and services, and a blog is a relatively low-cost venture, making blogging an ideal investment for even the most budget-conscious business owner.
When properly implemented, internet marketing, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a internet marketing strategy that uses the best resources of what today’s technology has to offer.