Blogging is Underrated

Blogging is important for any business, small and large. It doesn’t matter if you make widgets, candy or sell real estate. Whatever your business is, blogging is important. Your blog is a place that is filled with useful information that customers love to read.

Ideally your blog should be a part of your website. For many websites, a blog brings in around 70% of its traffic. In addition to that , around 15% of home page visits will click over to a blog, if the word “blog” is in the navigation menu.

If around 70% of website traffic is coming through blog articles, imagine if each of those articles ranked number one on search engines for their designated keywords. Your website visitors, and potential clients will view your blog to see recent work, advice and stories.

I recommend you build your brand and your website with WordPress. With WordPress you are able to develop a website and a blog all on one platform, and we all know blogging is a must for developing content on your website, as well as, increasing your SEO.  This keeps your brand and message consistent, and most importantly, it keeps prospects and customers on your website. You do not want to send them to a separate blogging platform to see your latest news, they stay on your website the entire time which may lead to users exploring other areas of your website which can also lead to new business.

Developers are constantly rolling out new plugins to help you reach a wider range of your market on various social media platforms. Keeping content on your website fresh is easy with the various Twitter plugins available to incorporate in your website.

WordPress is just easy to use. Users are able to create blog posts and pages in a very similar manner, and the learning curve is very small. To make it even easier Host your WordPress Blog at GoDaddy hosts all my wordpress blogs, and the setup was seamless. With the platform being completely web-based, individuals unfamiliar with developing and updating websites never have to worry about unfamiliar website tools like FTP client or purchasing expensive software like Dreamweaver.

Blogging about your business has many benefits: such as drawing increased visitor traffic to your business’s website, providing an excellent platform to provide details about new products and services, and a blog is a relatively low-cost venture, making blogging an ideal investment for even the most budget-conscious business owner.

When properly implemented, blogging, can be a game changer for your business. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a blogging strategy that uses the best resources of what today’s technology has to offer.

Author: Rick Chapin

Having spent most of my adult life engaged in sales and marketing as well as a decade of preparing income tax returns for small businesses, individuals and real estate investors. Running your own business is not easy, you must utilize all the tools available to aid in your business development, I believe your personal development is equally important. I have for many years had knowledge and interest in small and medium sized businesses as it relates to allowable deductions, tax deferred exchanges and other tax treatments, I have also, for many years invested in books, tapes/cds for inspiration and motivation, so it seemed a natural fit for me to become involved in aiding in people in business development as well as their personal development.

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