With smart phone penetration breaking the 50% barrier in the U.S., having email delivered to their phones and nearly half of all Facebook users accessing their accounts via mobile devices, it is clear that email, social media and mobile will increase in importance as a marketing channel.
The strong ties between email marketing and social media are reason to increase marketing in using email to drive growth in their social media channels, such as corporate Facebook and Twitter.
More than half of businesses see Facebook as the most valued social media channel for marketers, as well as Twitter and YouTube. Depending on the type of product/service offered by the business, Instagram, LinkedIn. Google+ and Pinterest may also be valuable channels for marketers.
As with any marketing campaign, it is vitally important to be able to track results, the following short video shows how you can track deliver-ability using AWeber.
Get your email marketing stated today using AWeber.