Internet Marketing Trends For 2013

Some of the most important Internet marketing trends that can positively affect your online presence for your business.

Rid your business of your boring “static” website. A static website that only talks about you is no longer a effective marketing tool. No one cares how great you say are if they don’t know what you can do for them. You need to transform your website into a useful tool that helps your prospects understand who you are and what you can do for them.

This can be accomplished by simply adding content marketing to your plan by incorporating a blog to your website. Creating quality, relevant content, on a regular basis, attracts your target market and positions you as the expert in your industry.

By providing helpful content, you educate your prospects, by providing valuable information, thereby earning their respect and trust

Your site must be Mobile friendly. Not later today. Not tomorrow. Right now. In 2013 mobile phones will overtake PCs as the most common web access device worldwide.

Think about that for just a second, don’t take too long. Mobile isn’t happening at some point. It’s already here. Mobile is how people are using the Internet now. Your businesses website needs to support mobile access to so you don’t miss out on all those opportunities.

Responsive web design responds to the size of the device being used and there are many free and premium responsive WordPress themes available. Although a responsive theme may not be the right choice for all websites, the benefits of responsive theme design outweigh the negatives.

Take ownership, businesses need to wake up and realize they can’t hand off responsibility for their social experience to third-party sites. It amazes me how many businesses, in their call to action on their ads, direct prospects to visit them at facebook.com/yourbusinessname.

Seriously, those businesses are really paying to drive their audience to another site. A site they don’t control. A site that could change ( and have in the past) the rules about that /businessname page on a whim. It’s like advertising for someone else.

Don’t get me wrong, I strongly believe your business needs to have a Facebook Fan (business) page and be activity involved in many social media networks. I know there is tremendous value in building our social audience & engagement using social media.

However I also strongly believe that you must ultimately drive that traffic to your website, that you own and control.

Email marketing may be old but, Email marketing is not dead. If you haven’t developed an opt-in email list for your business you need to. Email marketing complements your online presence. It enables you to reconnect with people who have demonstrated they’re interest in your business by signing up for your email list.

Make it part of your content plan to create a valuable product such as an ebook, newsletter or useful tool, that people get for free when they sign up for your email list. Then develop a content strategy that continues to help your list with problems they have. Which will help to continue to develop a relationship with your subscribers who are interested in your business.

Utilizing internet marketing strategies for your business has many benefits: such as drawing increased visitor traffic to your business’s website, providing an excellent platform to provide details about new products and services, and a blog is a relatively low-cost venture, making blogging an ideal investment for even the most budget-conscious business owner.

When properly implemented, internet marketing, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a internet marketing strategy that uses the best resources of what today’s technology has to offer.

Author: Rick Chapin

Having spent most of my adult life engaged in sales and marketing as well as a decade of preparing income tax returns for small businesses, individuals and real estate investors. Running your own business is not easy, you must utilize all the tools available to aid in your business development, I believe your personal development is equally important. I have for many years had knowledge and interest in small and medium sized businesses as it relates to allowable deductions, tax deferred exchanges and other tax treatments, I have also, for many years invested in books, tapes/cds for inspiration and motivation, so it seemed a natural fit for me to become involved in aiding in people in business development as well as their personal development.

2 thoughts on “Internet Marketing Trends For 2013”

  1. Online marketing can be of great benefit to businesses. While there are many automated systems and tools ease the burden of filtering prospects, what many online marketers fail to emphasize to their clients is that none of them are much use without a well tested, targeted, compelling message, just as in offline marketing. When “your prospects understand who you are and what you can do for them” you have gained their trust. When you effectively communicate that what you can do is what they want, then that prospect becomes a customer.

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