Looking ahead to 2013, we now have mobile and social media to both play a major role in the success of your email marketing. Is their really any doubt as to the importance of utilizing email markeitng as part of your online marketing strategy?
If, SEO drives traffic, then email drives conversions. “While 43% of marketers say that organic search drives the greatest volume of traffic to their websites, only 29% say that traffic converts at the highest rate. On the other hand, though just 22% cite email as their largest web traffic generator, 25% say those visits convert at the highest rate.” according to (MarketingSherpa)
Here are tips for your email marketing for success in 2013:
Build your list every single day.You can expect to lose about 1/3 of your subscribed email addresses every year. This attrition is due to a number of factors including: address changes, unsubscribes and just plain undeliverable. So, focus on building your list daily.
Be sure and design emails for mobile. Studies show that 78% of U.S. email users will access their emails via mobile by 2017.
Combine your emails with social media.
This is a great tip to begin implementing right away, social media connects us like never before, as well as increasing engagement, it also spreads your message out to others, so take advantage of it and add social share buttons in your emails.
Attention to subject lines is vitally important.
Think about it for a moment, all the best content in the world means nothing if your subscribers don’t open your emails.
So give them a little eye candy in the subject line to entice them to open your awesome email message.
Frequency, How To Keep Their Attention without chasing them away?
Unbounce reported that 54% of email subscribers will unsubscribe from a mailing list because they’re getting too many emails. But how much is too much?
There’s not an easy answer to this question. It depends on how you present it to your subscribers.
Some options you have:
Decide on a number and stick to it. Wheather it’s once a week, twice a week, once a month, whatever you feel comfortable with. Just make it clear in your sign up process you plan to email subscribers that often.
Allow subscribers to pick their frequency via your web form. Have them opt in to a list that gets daily emails, weekly emails or monthly emails.
Invite subscribers to join a new list later. If you want to start off with once a week emails for everyone, you could decide to increase later and invite current subscribers to opt-in to the new list with more frequent emails.
Communication is important when it comes to frequency. Keep in mind the more subscribers know and the more control they have over that decision, the less likely it is they’ll unsubscribe.
As with any online marketing campaign, it is vitally important to be able to track results. If email marketing is not something you’re currently doing, then start, you can track deliver-ability using AWeber.