Email updates and newsletters aren’t a new idea. But, in today’s highly digital consumer landscape, email marketing is often recognized for it’s ability to create loyal customers, boost revenue and support long-term growth. When companies use email advertising strategies effectively, they can develop stronger relationships with clients.
As an integrated part of an Inbound Marketing approach, email marketing is used to reach out to your prospect list, promote your latest content offers and attract those prospects to your website to download.
Along with social media platforms like Facebook, LinkedIn and Twitter, email marketing is an opportunity to provide prospects with valuable content and turn those prospects into leads.
In terms for effectiveness of Email Marketing, the numbers speak for themselves:
According to Direct Marketing Association, email marketing had an average ROI of $40.56 in 2011.
Email is the preferred method of commercial communication by 74% of all adults online
(Merkle “View From the Digital Inbox 2011).
eConsultancy’s sixth annual Email Marketing Census, 2012, found that the vast majority of companies (70%) rate email as ‘excellent’ or ‘good’ for ROI.
On average, each U.S. Internet user engages with 11.8 brands via email, more than Facebook (9.4 brands) and Twitter (7.9 brands), according to ExactTarget “Subscribers, Fans & Followers: The Social Profile” 2010.
At least 64% of U.S. Internet users want marketers to target them – to demonstrate a knowledge of the types of products or services the recipients like in their email marketing messages. (e-Dialog “Manifesto for E-mail Marketers: Consumer Demand Relevance” 2010)
The companies that are winning the email marketing game are the ones who are not sending the same message to everyone. Know who your customers are and deliver emails based on their interests and habits. They will get a better response, and allow you to send more emails effectively.
As with any online marketing campaign, it is vitally important to be able to track results. If email marketing is not something you’re currently doing, then start, you can track deliver-ability using AWeber.