It’s a Good Time to be a Customer

The customer is always right. Now more than ever, it starts and ends with that understanding, the customer is the beginning and the end of the equation.white beach


One of the things on my to do list is to completely read HubSpot’s 2013 State of Inbound Marketing report they released last week, I have scanned over it but haven’t read it all yet as this year it’s weighing in at a massive 175 pages. But is defiantly going to be a worthwhile read as always, the report will no doubt be crammed with useful facts, interesting stats, and vital tips, tools and techniques for success with inbound marketing.


In case you are new to marketing. Inbound marketing is a strategy that involves attracting and converting visitors into customers by providing personalized, relevant information and content (as opposed to old school interruption marketing messages bombardments) and following them through the sales experience with ongoing engagement.


Over the past five years, we have seen a major shift in strategy, from interruption marketing, to a consistently measured, inbound marketing strategy, one that pulls interested customers to your company and creates lasting relationships.


Content is a critical inbound marketing component. Social media can play a major role in ongoing engagement and creating lasting relationships as well. If your business is not blogging, providing relevant information and utilizing social media, then you are being left behind.


You must have a system in place to efficiently build your business. You can get your very own automated online marketing system, have full access to thousands of dollars worth of the top tools, trainings, and business building software for just pennies a day you can use to promote your business online and take it to the next level.



It is important to start your day with positive, inspirational and motivational thoughts and ideas for you to excel, that has become easier because you can get an App to help you with that.


Author: Rick Chapin

Having spent most of my adult life engaged in sales and marketing as well as a decade of preparing income tax returns for small businesses, individuals and real estate investors. Running your own business is not easy, you must utilize all the tools available to aid in your business development, I believe your personal development is equally important. I have for many years had knowledge and interest in small and medium sized businesses as it relates to allowable deductions, tax deferred exchanges and other tax treatments, I have also, for many years invested in books, tapes/cds for inspiration and motivation, so it seemed a natural fit for me to become involved in aiding in people in business development as well as their personal development.

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