If you’re a Business Owner, You are in Sales, Like It or Not!

If you are becoming a business owner without giving any thought as to how your product or service will be sold in the marketplace you are making a mistake.do social media marketing right


First of all you don’t want to waste time and money on a product or service that customers don’t want. just think of some of the major flops by even huge companies like when Coke came out with “new coke” which was such a flop they reintroduced  the the original as “classic coke” later dropping  the word “classic” and new coke altogether. Or more recently netflix separating it’s online and dvd service costing the company 800,000 customers.


Companies that focus on sales and customers needs from the very beginning are more likely to have success.


The lifeline of any business is after all sales, for the successful business owner that is priority number one. Don’t make the mistake of assuming that because your product or service is the greatest thing since sliced bread that everyone will buy it. It just doesn’t work that way.


A business owner who has no interest in sales needs to either develop an interest or assemble a team of experts to ensure the businesses success.

Author: Rick Chapin

Having spent most of my adult life engaged in sales and marketing as well as a decade of preparing income tax returns for small businesses, individuals and real estate investors. Running your own business is not easy, you must utilize all the tools available to aid in your business development, I believe your personal development is equally important. I have for many years had knowledge and interest in small and medium sized businesses as it relates to allowable deductions, tax deferred exchanges and other tax treatments, I have also, for many years invested in books, tapes/cds for inspiration and motivation, so it seemed a natural fit for me to become involved in aiding in people in business development as well as their personal development.

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