Direct Selling – Appointment Setting
It would be great if customers would call you or stop by as soon as the had a need for your product or service even before they realized they had a need. Dream on.
Sometimes it seems you just need to take a proactive approach to building your business.
Cold Calling, that may have worked to some degree back in the day, but today cold calling is just stupid. Oh with 20 years sales and marketing experience I have personally done more than my share of cold calling. But that was then times change.
Prospecting is a must, Cold Calling is just stupid today. My sediments are pretty much summed up in a book I read recently titled : Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling . I remember all the stupid things I have be told over the years:
“It’s a numbers game” they said. ” For every no you get you’re closer to a yes” Really so if you say I have to get 9 no’s to get 1 yes wouldn’t it be smarter to just call that one? They told me ” You have to learn to love rejection to be successful at prospecting” Really dude if you honestly believe that then I am afraid I don’t have the kind of license to help you, but please get help somewhere.
We now have the resources to work smarter, 20 years ago there was no Google, there was no social media no company I know had a website, bottom line, find out a little about the company you are calling you’ll have more success if you have a conversation because you know what is going on within the organization, at very least find out what they do so you are not calling an insurance broker to try to sell her insurance