What is a Good Network Marketing Company?

Network marketing first of all is not an industry, network marketing is a distribution channel that various industries may choose to utilize to distribute their products or services. There are many good network marketing companys in various industries.

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The Direct Selling Association categories these industries into five major headings:

  • Home/family care products- including cookware, cutlery and cleaning supplies.
  • Personal care products-including cosmetics, skin care and jewelry.
  • Wellness products-including weight loss, vitamins and nutritional supplements.
  • Leisure/educational products-including books, toys and games.
  • Service/miscellaneous/other-including telecommunication, training and internet services.

When you’re considering the industry you would like to represent as a network marketer, give some thought to the profitability and reputation of various industries. Consider if any offer a unique product or service. Be careful of fads that are here today and gone tomorrow.

Once you have narrowed down the industry. Questions you should ask yourself about the particular company you should represent.

  • Is the company mission- driven or “get rich-quick” motivated?
  • Would the products or service give you a real chance to make a positive difference in peoples lives?
  • Do you feel good about the companies future, long term?
  • If you were looking for a job would you work for them?

Once you have made your decision. Congratulations are in order.

Unlike traditional businesses that typically have a geographic territory. You have no boundaries. Accept that your success is what you make it. If the economy is good then sales will be good. If the economy is bad then many more people will be looking for opportunities to make additional income, so your recruiting will be high. Either way with network marketing you can win.

Direct Selling – Appointment Setting

Direct Selling – Appointment Setting

It would be great if customers would call you or stop by as soon as the had a need for your product or service even before they realized they had a need. Dream on.

Sometimes it seems you just need to take a proactive approach to building your business.

Cold Calling, that may have worked to some degree back in the day, but today cold calling is just stupid. Oh with 20 years sales and marketing experience I have personally done more than my share of cold calling. But that was then times change.

Prospecting is a must,  Cold Calling is just stupid today. My sediments are pretty much summed up in a book I read recently titled : Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling . I remember all the stupid things I have be told over the years:

“It’s a numbers game” they said. ” For every no you get you’re closer to a yes” Really so if you say I have to get 9 no’s to get 1 yes wouldn’t it be smarter to just call that one? They told me ” You have to learn to love rejection to be successful at prospecting” Really dude if you honestly believe that then I am afraid I don’t have the kind of license to help you, but please get help somewhere.

We now have the resources to work smarter, 20 years ago there was no Google, there was no social media no company I know had a website, bottom line, find out a little about the company you are calling you’ll have more success if you have a conversation because you know what is going on within the organization, at very least find out what they do so you are not calling an insurance broker to try to sell her insurance

Is this one of those network marketing companies?

Is this one of those network marketing companies?

That’s what I felt like asking. About a month ago I had signed on with a new real estate broker and I had elected to enroll in some advanced training ( even after all these years am still thirsting for knowledge). About the second day of training my “advanced trainer” wanted me to start putting together a list of 500 of my closest friends so I can start to contact them about selling their house ( in a down market). Then he wanted me to start a “farm area” of about 200-300 houses and go door to door and create a newsletter every month to send them ( contribute to junk mail or maybe stimulate to post office’s business ). Seriously is this a network marketing company from the 1950’s or what?

First of all not only do I not have anything against network marketing companies, as a matter of fact, I happen to agree with Donald Trump and Robert Kiyosaki that network marketing is the best chance to most people to have an opportunity to have their own home based business. And there are some good companies out there but many still have a marketing plan that’s back from the future ( like 1950’s ) and that will have a very high failure rate in 2011 and beyond.

Getting back to my “advanced trainer”, the National Association of Realtors say 90% of the people going for real estate look online first, so this guy wants be to spend 100% of my marketing dollars and 100% of my marketing time targeting the 10%. I left, I am going to focus my energies on the 90% and pass out flyers or business cards to the 10% when and if I get bored. I now have 12 websites, 2 blog sites, own 17 or18 domain names and I haven’t counted the social media sites I subscribe to.

I believe it doesn’t matter if you sell real estate, are a distributor in a network marketing company or have your own restaurant down the street, if your business doesn’t have a web presence, in a few years your business won’t have a presence. I intend to go into more detail about online marketing, social media marketing and direct marketing for this century and the resources available for business development in future posts.