You may be thinking to yourself, “Really? E-mail marketing? That can help my business?” Don’t be too quick to dismiss e-mail! Email has nearly has nearly three times as many user accounts as Facebook and Twitter combined – 2.9 billion – and that was in 2012. Imagine how many potential customers you could reach just through e-mail marketing!
Email marketing campaign numbers have skyrocketed in recent years, and competition to stand out within the confines of an inbox is tougher than ever. Still, Act-On.com reported, “59% of B2B marketers say email is the most effective channel in generating revenue.”
Not to mention that 77% of online customers ages 15 and up claim that email is their preferred method of receiving promotions; that according to our recent blog post, Email Marketing: Simple and Cost Effective.
So, how can you improve your chances?
The trick is to design your e-mail in a way that will set you apart from the rest. You know you have great products and services to offer, show them what you’ve got! Here are a few tricks of the trade to keep in mind:
Make your email messages appropriate for your clients, and make them mobile ready.
With some 44% of email opens now via mobile devices,* fully 50% of email marketers (your competitors) surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers.
2013 is going to be a content driven year, so you want your emails to stand out but you also want to avoid using some of the most overused email marketing words such as:
- Leader/ Top– If you are not really in the top 5 (ok, top 10) of the nation’s leading distributors, don’t claim to be. Be sure to back up your claims with rankings or awards to make them credible.
- Unique/ Innovative– Everyone claims to be unique, which goes directly against the definition of the word. Don’t claim to be unique or innovative, show them!
- Best Price– Though a competitive price is important to your customers; your company should be more focused on quality. Customers will likely be able to tell when you are compromising quality for lower prices.
- Free Gift– The phrase “free gift” is just redundant. Aren’t all gifts free?
Your word choice might be saying more about your company than you’re aware of. Just under 70% of email recipients report email as spam based solely on the subject line. While you may be trying to gain your customer’s attention by using exaggerated marketing terms, this may actually be working against you.
As with any online marketing campaign, it is vitally important to be able to track results. If email marketing is not something you’re currently doing, then start, you can track deliver-ability using AWeber.