- Your business blog can boost your reputation as an expert: Customers want to do business with people who are experts in their industry. So by demonstrating you are knowledgeable and sharing insights about the products and/or services you offer, your business blog can have an impact far beyond having a static website. Having a blog on your website is a terrific way to provide tips and teach visitors about your industry.
- Having a blog gives you more pages to talk about products and services: Having a blog on your website allows you the room to provide more information about the products and/or services you offer. your blog should be a safe haven of insight and advice not a sales pitch. They expect sales from your other output.
- A blog on your website helps customers find you with SEO: Each blog post can represents a new page of searchable content. If you only have a few pages on your website talking about your company and products and/or services, it is likely to mean you have about as many chances at a search ranking. If you have 50 pages about your company and products and/or services, that gives me 50 separate pages that can be indexed.
- Sharing your content: Blog content allows people the ability to share that content with others. Content on static website pages are rarely ever shared. Be carful not to go overboard with keywords in your content. Because blogging allows you to create sharable, linkable content that can help your SEO efforts, many people stuff a post with keywords to help their search engine rankings. Yes, we know you want to rank for certain keywords, but you want to make sure your content is actually worth reading too. Not only will search engines smell spam, your readers won’t be inclined to share such a post.
Blogs are ideal content for sharing through social media. People love to share ideas and useful information on social media. If you have a look at your Facebook or Twitter right now, chances are you will find at least one blog share without scrolling at all. You will not find any shared ads! You don’t even need to look, you know it’s zero. The only ads that appear in social timelines are the sponsored ads. People don’t share advertisements. But they will share an interesting or engaging blog post.
Keep in mind, with online content marketing you are building a complex and long-standing infrastructure that, will grow with time and effort. As important as quality relevant content is also consistency in posting new quality relevant content.
When properly implemented, blogging, can be a game changer for your business. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a blogging strategy that uses the best resources of what today’s technology has to offer.