Network Marketing – Multi Level Marketing

Network  Marketing – Multi Level Marketing.

So if marketing is in the name, network marketing, why is it your up line tells you to Sell without marketing at all? And the worst part is they have you trying to sell to unqualified prospects, they tell you everyone is your prospect but that is a lie, not everyone wants to be in your network marketing business, being an independent contractor is great for some, but it is not for everyone. Some people love their job and don’t want to leave ever(glad they are happy really), some people are to scared to be self-employed, some people think MLM is some kind of pyramid scheme (how much of your time do you want to spend trying to reprogram the lies they have been told) and some people are just plain lazy.

I’m sure your up line tells you, like mine did,  it’s not sales (cause that word would scare most people away) your just presenting or explaining your business opportunity to all your friends and family, cause they want to be in business with you. (right) Truth is if this is the case, (and more times than not it is) your up line is just using you, to make money off you, through your friends and family members. And what happens when you run out of friends and family members to pitch to? Well your up line will no doubt train you on that after you’ve gone though your list. What really happens well if you can’t afford to buy leads and cold call or don’t want to be a telemarketer I guess you’ll do what most network marketers do an quit.

The REAL answer is you need to market all business market and then sell to the qualified prospects as a result of their marketing. That is what you need to do if you want to succeed in Network Marketing (MLM), I know I’ve made the list many times, meet hundreds of suspects(not qualified to be a prospect) at Starbucks, been to the hotel meetings and office meetings in the evening, but no more I put marketing into Network Marketing again. I prefer to use the Internet to generate qualified Leads, ( Note resource on the right column to generate MLM Leads for Free) no more making lists of people that don’t want to be in business for themselves, no more cold calling leads that have been sold to and called by everyone else before me. My Leads can contact me and I’ll interview them to see if I want them on my team. All via the internet via online marketing, social media marketing and such.

I believe you can be successful in Network Marketing (MLM), but you can’t  use the same methods as were used back in 1955.

Is this one of those network marketing companies?

Is this one of those network marketing companies?

That’s what I felt like asking. About a month ago I had signed on with a new real estate broker and I had elected to enroll in some advanced training ( even after all these years am still thirsting for knowledge). About the second day of training my “advanced trainer” wanted me to start putting together a list of 500 of my closest friends so I can start to contact them about selling their house ( in a down market). Then he wanted me to start a “farm area” of about 200-300 houses and go door to door and create a newsletter every month to send them ( contribute to junk mail or maybe stimulate to post office’s business ). Seriously is this a network marketing company from the 1950’s or what?

First of all not only do I not have anything against network marketing companies, as a matter of fact, I happen to agree with Donald Trump and Robert Kiyosaki that network marketing is the best chance to most people to have an opportunity to have their own home based business. And there are some good companies out there but many still have a marketing plan that’s back from the future ( like 1950’s ) and that will have a very high failure rate in 2011 and beyond.

Getting back to my “advanced trainer”, the National Association of Realtors say 90% of the people going for real estate look online first, so this guy wants be to spend 100% of my marketing dollars and 100% of my marketing time targeting the 10%. I left, I am going to focus my energies on the 90% and pass out flyers or business cards to the 10% when and if I get bored. I now have 12 websites, 2 blog sites, own 17 or18 domain names and I haven’t counted the social media sites I subscribe to.

I believe it doesn’t matter if you sell real estate, are a distributor in a network marketing company or have your own restaurant down the street, if your business doesn’t have a web presence, in a few years your business won’t have a presence. I intend to go into more detail about online marketing, social media marketing and direct marketing for this century and the resources available for business development in future posts.