I Don’t Know What to Blog About.

Some say you should blog everyday, some say blog every other day a some insist you blog twice a week minimum. I don’t know what to blog about is a common response to online marketingthat statement.

 

What do I do? Well God rested on the seventh day, and God is smarter than anyone else I know so I am following him and currently blogging six days a week. In the past I have shot for 2 blog posts a week so I’ll let you know how my new blogging schedule works out.

 

Some of you are thinking no way, there is no way you could come up with something to blog about 6 days a week. Well so far it has been a lot easier than I imagined.

 

Topics come to you all the time, for example the other day a one line statement I  made in a post kept appearing in the comments other made about the post. I wrote a blog post on that one statement (it was obvious further explanation was required).

 

Time and time again I have written blogs posts as a result on single statements people have made to me in conversations during the course of the workday.

 

Think about it, what do you do all day?

You work for at least 8 hours every day right. During that time,  you constantly think about what it is that you’re doing. You absolutely do have something to talk about. It’s a matter of translating some of your thoughts into words because a blog is just that: your thoughts and opinions about something.

 

Anything related to your business field is a perfect topic, and can be related to almost anything:

 

  • What’s Hot! Interesting or new things going on in your industry.

  • Tips and tricks

  • Changes you would like to see

  • News and trends are also always relevant topics, so share your thoughts and expertise on what is happening in your industry. The list can go on and on.

 

Build Your Own Dreams or someone else will hire you to build theirs!

 

Obamacare Could Lead To 33% More New Businesses Starting Up

Despite many calling “Obamacare” the largest tax ever imposed by a government on it’s citizens and objections by businesses to parts of the Affordable Care Act (aka calculatorObamacare), as many as 33% more new small businesses could be started, over the next few years as a result of the law, the WSJ reported as estimated by, The Kauffman-RAND Institute for Entrepreneurship Public Policy.

 

Why the projected increase?

 

Great business ideas aren’t limited to the affluent or the young, however without a significant savings cushion, a luxury many people don’t have. Leaving a safe corporate job with benefits, just doesn’t seem like an option, especially those with pre-existing conditions, from starting their own business is the ability to get robust and affordable health insurance. People seek out and keep corporate jobs, not because they want to, but because they feel like they have to.

 

The Affordable Care Act (Obamacare) could potentially solve that by offering people who start businesses coverage through state or federally run marketplaces for insurance (exchanges).

 

This could provide a boom for network marketing companies as well as industries that cater to providing products and or services to small businesses over the next few years.

 

Build Your Own Dreams or someone else will hire you to build theirs!

 

And the Survey Says………………..

“The research shows that nearly 60% of marketers have adopted inbound marketing strategies and more than 80% of those executing inbound marketing have integrated itsocial gathering into broader company goals. People are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of the past three years.” according to a recent “State of the Inbound Marketing Survey” from HubSpot

 

Although 60% of marketers surveyed say they have adopted inbound strategies, nearly 20% are unsure of what constitutes inbound marketing, meaning obviously more education requirements remain.

 

While Inbound marketing is a relatively new industry, it has seen major growth with almost half of the marketers surveyed, saying they increased their inbound budgets for 2013 to the point of exceeding what they are spending on outbound activities.

 

Blogging and social media, which require more time, but less budget, are a primary focus of those inbound marketing activities of those surveyed.

 

For many the primary challenge using inbound marketing has been they say they couldn’t or didn’t calculate the ROI on their inbound marketing efforts citing the inability to find tools for gauging ROI.

 

Not to fear, you can get your very own automated online marketing system, have full access to thousands of dollars worth of the top tools, trainings, and business building software for just pennies a day you can use to promote your business online and take it to the next level.

 

It is important to start your day with positive, inspirational and motivational thoughts and ideas for you to excel, that has become easier because you can get an App to help you with that.

 

Promote Your Network Marketing Business Online.

I believe network marketing offers the best opportunity for the average American to have there own business. Just don’t make the mistake of marketing like it’s still 1955.Cool Mountain Town

Unfortunately some network marketing companies have not brought there marketing methods and training into the 21st century. Inviting your friends over to your home only to spring a surprise sales pitch on them done by some well dressed stranger who apparently was also invited. Seriously?? Well that high pressure tactic worked when it was new back in 1955.

It may be you love your company, it’s products and comp plan, but the online presence consists of only a self replicated website and your up line may have no real clue how to market online.

Not to fear, you can get your very own automated online marketing system for just pennies a day so you can use to promote your network marketing business online and take it to the next level.

See you at the Top!

Small Businesses Moving to Online Marketing

Small and medium-sized businesses are beginning to realize that digital and online marketing are necessary in achieving success. In the past, many small business owners had ignored online marketing, and they lost business as young and middle-aged customers flocked ethernet cableto competitors that are online.

A new survey based on data from 300 small and midsized businesses in the third quarter of 2012 was recently published by BIA/Kelsey, a distinguished local-media research firm. One of the top findings of the survey was that 40 percent of these businesses are planning to increase their budgets for digital marketing sometime in the next year.

The survey also reported that the online channel rated as the favorite among the small businesses surveyed is Facebook. Over 52 percent of businesses used Facebook for promotional purposes, which puts it above most other forms of marketing, such as the following:

• Newspaper advertising – 31 percent
• Community sponsorship – 27 percent
• Email marketing – 25 percent

While I strongly agree of the importance of utilizing social media for your business, I certanly wouldn’t suggest it consume the bulk of your marketing resources.

Social Media does not generate significant ROI in my experience. Facebook Likes, Google +’s or a mention in LinkedIn are not reliable ROI metrics to measure. While an important part of your online marketing strategy,  I consider Social Media not so much of a sales function but more of a marketing department function, where brand awareness and consumer education are important.

I believe the greatest ROI generating activity is Search Engine Optimization (SEO). By far and away, SEO produces the lowest cost per lead, the largest volume of leads and the best leads in terms of quality. The drawback with SEO is that it can take some time to get to the ranking.

In the interim, use PPC, especially for high-value, short term campaigns. In my opinion, think PPC for the short term and think SEO for the long-term better quality leads.

Keep in mind, with your online marketing you are building a complex and long-standing infrastructure that, will grow with time and effort. As important as quality relevant content is also consistency in posting new quality relevant content.

As I have mentioned, you must devise a online marketing strategy and you must use the best resources of what today’s technology has to offer.

Facebook Change – A New Reason For Local Businesses To Get A Facebook Page

Not every local business has a Facebook page, I can’t believe I am still running into some businesses that don’t have a Facebook business page, but they all have a new reason to get one: Facebook has announced Facebook Nearby that turns it into a local business search engine.social gathering

What is even more alarming to me than a local business without a Facebook page is that while Facebook recently announced that there are more than 13 million Facebook Pages. Recent reports by Recommend.ly found that 70 percent of the Pages it studied aren’t actively posting.

“Page inactivity is also shown in engagement rates and the use (or lack thereof) of cover images”. Recommend.ly  also says “64 percent of Pages have no cover photo and 83 percent never participated in conversations on their Pages. have suggested that as many as 70 percent of Facebook Pages are inactive”.

Is it any wonder why most owners of small businesses say their  Internet marketing campaigns fail to deliver a positive ROI (Return on Investment).

The Nearby tab Facebook announced, on Facebook’s iOS and Android apps will still show your friends’ local activity, but it now also has the capability to offer search and discovery of all local businesses in the immediate area. This will also put Facebook in more direct competition with the likes of Yelp, Foursquare and even Google+.
Do you have the time and talents yourself or in your organization? If not, you will have to hire new employees, or contract out services, which may be more cost effective.
Whether you are interested in advertising your business on Facebook, or you need someone to manage your social media campaign for you to free up you time to run your business, we can help

Online Marketing Strategies You Should Not Ignore

Online marketing strategies that can pay off and drive free traffic include social media, search and the all important  content marketing, that facilitates and accelerates the sharing on social media and lifts your search results.question mark sign

Search is ever-changing, are you?
There are essentially two ways people find your blog or website when they search online. They either click on a paid  ad that are placed on the side or the top of the search results page (that someone has paid Google to put there) or they clicked on the links from the organic search results. The organic results are earned through optimizing your website for search engines.

Not so long ago, the best way to do that was to hire an SEO consultant, you hired them and put them in a dark room, fed them pizza and soon your site was ranking on the first page of Google. It was like magic.

But Google has started changing the rules with strange sounding algorithm updates called “Panda” and “Penguin”. Remember that all these Google algorithm changes are intended to cut out SEO magic.  So if you are doing things in your content to trick the search engines or that don’t seem natural to the reader, the chances are your results won’t last.

Many businesses, that were ranking on the first page of Google and had built a booming business based on “old SEO tactics” had dropped off page one and the inquiries and leads had dried up. This type of SEO didn’t require creating great unique content, that people searching the web need and love, but just involved playing an SEO game

The search game is changing with Google now putting major emphasis on content and social signals such as Retweets, likes, shares and the Google Plus one platforms +1′s.
It is no longer about gaming the system but adding real value to the web through regular publishing of content that people love to share, link to and embed.

You’ve heard people say content is king, you might say content is the new SEO.
Google’s updates have made content marketing hot. As a matter of fact content marketing is one of the fastest growing trends in marketing today. Small businesses in particular are learning and using content marketing to more cost effectively promote their services and products.
By creating, publishing and promoting great content, the Google bots will start to love you.

The challenge of course is to make the content so valuable and so enticing that people will share it with their friends, family and colleagues. Which takes, thought, skill and creativity.

Your content is what tells the visitor how you work with clients, what they can expect, the process, etc.  All the credibility of what you are offering is conveyed though your content. Don’t forget, content isn’t just the written words, the images on your website are a form of content.  And like any content, those images can be pinned, shared and tweeted on social networks.

Content with a good headline or a captivating image will be shared much more on Twitter or Facebook than a bland bit of poorly written text. You need to think about what sort of content captures your attention and then create that for your customers that is relevant and tempting.

Use Social to Share your Content and boost your SEO.
Social media networks like Facebook, Twitter, LinkedIn,Google+ and Pinterest is how people share content.
Social media accelerates the discovery of your content. Additionally back links are important in SEO.  Part of a healthy SEO strategy is to request links from other reputable websites, directories, portals, blogs and so on so that you can boost your link popularity.

I it sounds so high school, but the more votes or links you have the more popular you are which influences Google.  And the credibility or reputation of the source of that link is also very important.

What is the best way to get pure, highly valued links?  Social media!  Share great content with people and if it really is great, they will also share it!  Let’s face it, your biggest content marketing dream is to create some article, video or picture that gets spread all over the world and goes viral. So spread the word!

Content that is shared on social media channels is your new SEO.

When properly implemented, your online marketing strategy, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a online marketing strategy that uses the best resources of what today’s technology has to offer.

6 Tips to Get Your Social Media and Blog Posts Read and Shared More!

Getting results from your social media marketing and blogging is the whole point of investing the time and resources into it. There is no benefit to anyone, if no one reads what you have written.few books

1. Tell them what to expect up front. Peak their interest and curiosity, and their need for more.

2. Use a healthy dose of fear. Because we are social beings, our biggest fear is the fear of loss andr that others will think we are not good enough or smart enough. A tweet or blog title for a post might say: These 5 writing social media marketing mistakes make you look stupid. Do you make any of them?

3. Ask a question. We humans are wired to want to know the answers to our questions. Example of this strategy: Do you know the first thing readers look for when they land on your site? If you are a Realtor, you had better have the ability to search for properties on the first page of your website, above the fold preferably on the upper left because that is what your visitors want.

4. Don’t give away all your secrets. Again you want to just peak their interest and curiosity, and their need for more. If you have a real estate blog and your blog post teaser is, “Home prices drop 46%,” your reader has no motivation to read your post because you have told her the whole story. Instead, make her wonder how big the drop was with something like this: Biggest drop in home prices in nearly two decades.

5.Take an opposite view. If your post makes us rethink something we always thought was true, we will pay attention. One post I wrote recently: 4 Reasons Why Your Social Media Marketing May Be Hurting Your Business!
We’ve seen a million articles about the benefits of social media marketing for your business and the reasons why, Right. Don’t ya just want to click though and find out just how could this be hurting (refer to fear of loss)?

6. Promise an insider’s secret. Or as in the example above 4 insider secrets. The promise of course is that if you fix this mistake, you’ll get more sales. Who would not want to know the secrets?

And of course in your social media marketing as well as your blog posting, it is important to be consistent, personal and credible, if you aren’t credible, nobody will read you.

Part of being credible means you can’t be a salesman all the time. If the only thing you talk about is you and your company, people will stop paying attention. Share information valuable to you readers, about your industry, hints and tips that will help your readers even if they don’t use your products. If you do, they will appreciate what you’re doing and will not only be loyal to your business but will become passionate about your business.
Utilizing internet marketing strategies for your business has many benefits: such as drawing increased visitor traffic to your business’s website, providing an excellent platform to provide details about new products and services, and a blog is a relatively low-cost venture, making blogging an ideal investment for even the most budget-conscious business owner.

When properly implemented, internet marketing, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a internet marketing strategy that uses the best resources of what today’s technology has to offer.

Blogging Mistakes Your Business Should Avoid

Blogging is a critical part of businesses  online marketing strategy. It’s a media channel, you own and control that helps establish your credibility and expertise, while also providing a platform for engaging more directly with customers. Your online marketing strategy can’t be helping your ROI without great marketing content, and your business blog shouldn’t be ignored.turning point rr tracks

HubSpot “has found that companies that blog generate 55% more website visitors, 97% more inbound links, and have 434% more indexed pages than companies that don’t. Even if you’re posting once a week, you may not have leveraged the full power of content creation for your small business brand”.

Some of the most common business blogging mistakes I see and some insight on how you can improve:

  • Stop using a someone else’s website for your blog. Is your company blog housed on your website, or are you using Blogger, WordPress.com or Tumblr? While it’s incredibly easy to get started on these free blogging platforms (and it is a good place to practice before you start), but you can’t afford this blogging mistake. If your blog is hosted elsewhere, your company website won’t receive the SEO boost it deserves with all your hard work on content creation! And isn’t that one of if not the main reason you are blogging?
  • Does your business blog tend to be neglected when things get busy? We recognize that small business owners rarely have much free time, but research has indicated that blogging on a regular basis is necessary in order to see real results.  It’s critical that you both post frequently and on schedule. Posting sporadically can impact how well your blog ranks in search engines, but can also hurt readership numbers, as visitors may think you stopped posting and never return.
  • That being said don’t overload yourself by committing to an aggressive posting strategy than your schedule will allow. Even if you can only post once or twice weekly, making a commitment and sticking to it is necessary for success.
  • Be sure  to Optimize for Search. While SEO has definitely evolved over the past few years, it’s not dead, optimizing key metadata is important to help readers share and find your blog. This data, including the title tag and description, are critical so readers can easily share your blog on social networks like Facebook. This data also helps search engines correctly index your blog posts.
  • It’s no secret that business blogging is a powerful tool for gaining and maintaining a high search ranking. If you’re not leveraging internal linking, keyword research, tags and other SEO strategies to ensure your content can be found by search users, your inbound marketing strategy could be suffering.
  • However don’t be over-optimizing for search, what worked 3 years ago doesn’t work today.
  • Be sure you’re not still writing for the Google search algorithm of 2010? Keyword stuffing or even just using a high keyword density isn’t an effective business blogging tactic in the world of Panda 3.9, where quality trumps quantity. Google realizes that people want great content, and the main way it determines value is through volume of inbound links. Write information, tutorials and articles that people want to link to by including a distinct voice, your own style and humor.
  • Another common mistake many businesses make when blogging is not using images. Using images helps keep readers engaged on blog post by providing visual and psychological breaks.
  • Don’t forget to leverage Social Media. You’ve gone though all the effort of building your blog on your website. You’ve filled out a blogging schedule and you’re publishing at least once but preferably a few times a week. But if you’re not promoting your content on social media, you could be missing out on quite a few opportunities for visibility. How are your Twitter followers going to know the content exists! Make social media promotion part of your online marketing strategy.

Keep in mind, with your online marketing you are building a complex and long-standing infrastructure that, will grow with time and effort. As important as quality relevant content is also consistency in posting new quality relevant content.

As I have mentioned, you must devise a blogging strategy and you must use the best resources of what today’s technology has to offer.

Internet Marketing Trends For 2013

Some of the most important Internet marketing trends that can positively affect your online presence for your business.

Rid your business of your boring “static” website. A static website that only talks about you is no longer a effective marketing tool. No one cares how great you say are if they don’t know what you can do for them. You need to transform your website into a useful tool that helps your prospects understand who you are and what you can do for them.

This can be accomplished by simply adding content marketing to your plan by incorporating a blog to your website. Creating quality, relevant content, on a regular basis, attracts your target market and positions you as the expert in your industry.

By providing helpful content, you educate your prospects, by providing valuable information, thereby earning their respect and trust

Your site must be Mobile friendly. Not later today. Not tomorrow. Right now. In 2013 mobile phones will overtake PCs as the most common web access device worldwide.

Think about that for just a second, don’t take too long. Mobile isn’t happening at some point. It’s already here. Mobile is how people are using the Internet now. Your businesses website needs to support mobile access to so you don’t miss out on all those opportunities.

Responsive web design responds to the size of the device being used and there are many free and premium responsive WordPress themes available. Although a responsive theme may not be the right choice for all websites, the benefits of responsive theme design outweigh the negatives.

Take ownership, businesses need to wake up and realize they can’t hand off responsibility for their social experience to third-party sites. It amazes me how many businesses, in their call to action on their ads, direct prospects to visit them at facebook.com/yourbusinessname.

Seriously, those businesses are really paying to drive their audience to another site. A site they don’t control. A site that could change ( and have in the past) the rules about that /businessname page on a whim. It’s like advertising for someone else.

Don’t get me wrong, I strongly believe your business needs to have a Facebook Fan (business) page and be activity involved in many social media networks. I know there is tremendous value in building our social audience & engagement using social media.

However I also strongly believe that you must ultimately drive that traffic to your website, that you own and control.

Email marketing may be old but, Email marketing is not dead. If you haven’t developed an opt-in email list for your business you need to. Email marketing complements your online presence. It enables you to reconnect with people who have demonstrated they’re interest in your business by signing up for your email list.

Make it part of your content plan to create a valuable product such as an ebook, newsletter or useful tool, that people get for free when they sign up for your email list. Then develop a content strategy that continues to help your list with problems they have. Which will help to continue to develop a relationship with your subscribers who are interested in your business.

Utilizing internet marketing strategies for your business has many benefits: such as drawing increased visitor traffic to your business’s website, providing an excellent platform to provide details about new products and services, and a blog is a relatively low-cost venture, making blogging an ideal investment for even the most budget-conscious business owner.

When properly implemented, internet marketing, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a internet marketing strategy that uses the best resources of what today’s technology has to offer.