Online marketing strategies that can pay off and drive free traffic include social media, search and the all important content marketing, that facilitates and accelerates the sharing on social media and lifts your search results.
Search is ever-changing, are you?
There are essentially two ways people find your blog or website when they search online. They either click on a paid ad that are placed on the side or the top of the search results page (that someone has paid Google to put there) or they clicked on the links from the organic search results. The organic results are earned through optimizing your website for search engines.
Not so long ago, the best way to do that was to hire an SEO consultant, you hired them and put them in a dark room, fed them pizza and soon your site was ranking on the first page of Google. It was like magic.
But Google has started changing the rules with strange sounding algorithm updates called “Panda” and “Penguin”. Remember that all these Google algorithm changes are intended to cut out SEO magic. So if you are doing things in your content to trick the search engines or that don’t seem natural to the reader, the chances are your results won’t last.
Many businesses, that were ranking on the first page of Google and had built a booming business based on “old SEO tactics” had dropped off page one and the inquiries and leads had dried up. This type of SEO didn’t require creating great unique content, that people searching the web need and love, but just involved playing an SEO game
The search game is changing with Google now putting major emphasis on content and social signals such as Retweets, likes, shares and the Google Plus one platforms +1′s.
It is no longer about gaming the system but adding real value to the web through regular publishing of content that people love to share, link to and embed.
You’ve heard people say content is king, you might say content is the new SEO.
Google’s updates have made content marketing hot. As a matter of fact content marketing is one of the fastest growing trends in marketing today. Small businesses in particular are learning and using content marketing to more cost effectively promote their services and products.
By creating, publishing and promoting great content, the Google bots will start to love you.
The challenge of course is to make the content so valuable and so enticing that people will share it with their friends, family and colleagues. Which takes, thought, skill and creativity.
Your content is what tells the visitor how you work with clients, what they can expect, the process, etc. All the credibility of what you are offering is conveyed though your content. Don’t forget, content isn’t just the written words, the images on your website are a form of content. And like any content, those images can be pinned, shared and tweeted on social networks.
Content with a good headline or a captivating image will be shared much more on Twitter or Facebook than a bland bit of poorly written text. You need to think about what sort of content captures your attention and then create that for your customers that is relevant and tempting.
Use Social to Share your Content and boost your SEO.
Social media networks like Facebook, Twitter, LinkedIn,Google+ and Pinterest is how people share content.
Social media accelerates the discovery of your content. Additionally back links are important in SEO. Part of a healthy SEO strategy is to request links from other reputable websites, directories, portals, blogs and so on so that you can boost your link popularity.
I it sounds so high school, but the more votes or links you have the more popular you are which influences Google. And the credibility or reputation of the source of that link is also very important.
What is the best way to get pure, highly valued links? Social media! Share great content with people and if it really is great, they will also share it! Let’s face it, your biggest content marketing dream is to create some article, video or picture that gets spread all over the world and goes viral. So spread the word!
Content that is shared on social media channels is your new SEO.
When properly implemented, your online marketing strategy, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a online marketing strategy that uses the best resources of what today’s technology has to offer.