Internet advertising has surpassed that on cable television

Online advertising topped $30 billion in 2011, according to The Interactive Advertising Bureau and Pricewaterhouse Coopers today, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. Although being surpassed by internet advertising cable television did show positive growth. According the the report, email and radio remained steady while newspaper continued to decline.

Display grew, also, by 15% year-over year. (for the study, display encompassed banner ads, video, sponsorships and rich media) Display represents 34.8% of overall ad revenues, with search still represented the largest share of interactive ad revenues with a 46.5% share.

Whether you are interested in advertising your business on Facebook, on mobile devices or you need resources to free up you time to run your business, we can help!

Do Social Media Marketing Right.

I have been talking and writing about social media marketing a lot recently and I just want to make it perfectly clear I am not suggesting you post ads in your social media posts is social media marketing, that’s not marketing that is spamming.

One of the fastest ways to be un-friended on Facebook (right after using offensive comments) is Trying to Sell Something. Statistically roughly 4 out of 10 of your friends will remove you if you try to sell them something.

That is not to say you can’t use social media to enhance your brand and suddenly remind people about the business you are in. For example if you were a real estate agent posting information about community events, current market information, new schools and or shopping centers planned to be build in the community would be some examples of reminding people you are in the real estate business and appear to be very knowledgeable about the community without your friends feeling like your hand is on their wallet/purse.

When I refer to social media marketing I am referring to paying for advertising on the social media sites, for example you can advertise on Facebook.

With social media accounting for just under 20% of the time that people spend online Social Media Marketing can provide your business with thousands of impressions as part of your internet marketing strategy.

With 3 out of every 4 minutes spent social networking done on Facebook, for you to advertise on Facebook would be a good place to start your Social Media Marketing of your business, and the beauty of it is, you can determine the demographics your want your product or service offering to be exposed to.

It was recently announced that Facebook ads will be expanding again to include “sponsored stories” in the news feed beginning in the first quarter of 2012

Planning for the new year is upon us what will your best marketing investment?

It is that time of year again to decide where your marketing investment is best spent in the coming new year. Lets narrow it down real quick, since 92% of Americans search online for information when ready to make a purchase. I think we can rephrase the question to where will your internet marketing dollars best be invested? SEO or Display Ads, an increase in both would be best I believe, with the incorporation of social media marketing with the SEO. Display should also play major roll especially with over half of the buying population under 35 using smart phones or tablets now, putting local search information, pricing and reviews just a few taps away.

A recent survey by Sybase 365 and the Mobile Marketing Association reported 2/3 of the holiday shoppers ( over 30% increase from last year ) would make purchases from their mobile devises if they had received discounts, text alerts or coupons etc.. from their mobile device.

As a result I expect to see a significant increase in mobile device advertising in 2012, as well more businesses adapting social media marketing, realizing that what once was word of mouth marketing is now social media marketing.

So in 2012, to enhance your brand and sell more product or service, social media, mobile device advertising and social media marketing is the way consumers provide feedback, research, locate  and purchase products and services in today’s digital world. You don’t want to miss out on your opportunity.

 

Will Social Media Marketing be a key to our economic recovery?

The Government won’t, Wall Street won’t, it will, as always, be the American Entrepreneur that will bring US out of this economic downturn and into recovery and prosperity. Many of the household name companies of today were started during recessions or the great depression. Many people made fortunes during the great depression.

While painful, economic downturns forces people and companies to be more creative to have a chance to survive the times, this increase in creativity would also explain in part the number of start up companies birthed in tough economic times.

So often when talking with business owners about internet marketing many will react with I’m been in business 30 years (or so) without that and I ain’t about to start now, my business is all by word of mouth. ( alright it was just an idea ok , and I hope he’s lookin forward to retirement )

So I was happy to read recently a survey that Constant Contact conducted that more small business were willing to use social media marketing to engage with their customers up to 81% from 73% in the spring of 2011. Of those using social media marketing, 96% of the respondents reported, Facebook being their tool of choice.

This I feel is extremely good news as consumers have adopted social media in mass, there are over 800 Million Facebook users now, Americans spend more time on Facebook than any other website in the country. They are posting to their friends about products and or services you provide that they intend to purchase  now! That is where your customers are, are you there?

Not only do I believe there are companies that will start up and prosper in these times as a result of using social media marketing, but I believe many companies will watch competitors unwilling to change go out of business while those business who adopt social media marketing ( as the word of mouth marketing of this century ) will exit the economic downturn dominating their market.

Google Search Algorithm Change – 35% of Web searches will be affected

Earlier this week Google announced a new search algorithm change that will effect the results of about 35% of all searches. Will you be one of the 35% who’s internet marketing placement will be affected?

This is much bigger than the Panda Update earlier that impacted 12% of the search results. The newest Google search algorithm change according to Google will make search results “fresher” fresher relevant search results. While freshness is not new, it’s been a content factor since 2007, but with the move over to the caffeine infrastructure last year to make sure Google can index, crawl and return results faster, the newest Google search algorithm change is now possible.

While the Panda Update was a 12% change, it was not a 12% improvement. There is no reason to believe the latest Google search algorithm change will be an improvement in search results, but one thing is certain it will be a significant change to a businesses internet marketing, and no doubt will be a game changer for many now that time will be of greater relevancy in a Google search. Many Blogs, Web sites and even PPC campaigns may lose relevance if they are not updated with new relevant content regularly in your internet marketing campaign.

Like you don’t have enough to do right, well you don’t want to risk losing your prominent placement in your SEO standings so you have a couple choices, you can go down and get yourself a couple of Grande’s from your local coffee shop, every night, to stay up late at night and do your updating your internet marketing with new relevant content, or you can for about the price of a Grande or two have a specialist manage your internet marketing for you while you rest up for another busy day tomorrow.

You Decide!

 

More Evidence of the Importance of Mobile Device Advertising

More Evidence of the Importance of Mobile Device Advertising

for retail sites this holiday season.

This is important information to have especially if your target market is 44 years old and younger as Nielsen released data yesterday stating that while smartphones enjoy a 43% market share of mobile devices for users 44 years old and younger that number jumps to 54% market share.

With this in mind it would seem wise to add mobile device advertising  to your internet marketing strategies. IBM predicts 15% of people in the U.S. logging onto a retailer’s Web site are expected to with a mobile device. Performics claims that currently just over 14% of Google searches are from mobile devices and expects that number to grow to over 17% next month.

Now that Smartphones are used by the majority of  people 44 and under and many younger customers actually preferring to use tablets or Smartphones instead of computers, not only is mobile device advertising currently one of the fastest forms of internet marketing but mobile device advertising will no doubt continue to grow.

Mobile device advertising programs are available for you, and should be part of your internet marketing program, to advertise your business on tablets and mobile devices in the Geo-targeted areas of your choice with complete statistics and analytics for you. Don’t wait get started promoting your business using Mobile Device Advertising Now!

 

 

SEO beats PPC and Social Media Marketing for generating Leads

Search Engine Optimization (SEO) beats Pay Per Click (PPC)

and Social Media Marketing

for generating leads according to the “2011 State of Digital Marketing Report”

While I believe Social Media Marketing is here to stay and should not be ignored, search engines are still going to give you the biggest bang for your buck in both B2B and B2C, according to the report.

Just over 54percent of the B2B marketing  respondents reported SEO making the biggest impact, followed by PPC at just under 25% and Social Media Marketing at 17.9%. When it came to B2C 41% responded  SEO having the greatest impact followed by PPC at 34.2% and Social Media Marketing at 24.8%.

What I found even more interesting is the allocation of internet marketing resources compared to the impact received The B2B marketing reported that while SEO resulted in over 54 % SEO was only allocated 33% of the Internet marketing budget whereas PPC resulted in 24.8 % and was allocated 27% of the budget and Social Media marketing only 9.5 %. With the B2C marketers the results were even more alarming with SEO coming in at 41% only 21% of the Internet marketing funds allocated and even worse PPC only resulted in 34% even though receiving 42.5% of the internet marketing funds followed with Social Media Marketing with only 15%of the Internet marketing funds.

It seems very obvious the smart thing to do would be to reallocate internet marketing funds from PPC and shift more funds over to SEO and Social Media Marketing in the Internet marketing budget as PPC seems to have come out the biggest loser in both B2B and B2C.

If you realize you need to expand your internet marketing for your business for search engines as well as with Social Media Market and you are interesting in investing your time to learn how you can do that here with a series of online videos.

Do you have a Web Presence ? or Do you just have a website?

Do you have a Web Presence ? or Do you just have a website?

So your business has a website out their somewhere in cyberspace, well that’s nice but does your business have a web presence? Most business have a website these days but is it bringing them any business, can a customer find you when they want your product or service?

One of the news feeds I subscribe to was talking about a new Harris survey that said almost 60% (59%) said they used search engines when reaching  local businesses that figure jumped to 83 % for people 35 and under (about 50% of the buying population), less than 10% said they relied on  the merchants website. Having a website is a start but it, doesn’t mean you have a web presence, you may be on the internet but that doesn’t mean you are doing any internet marketing.

Whats more 39% of the respondents said they would travel between 15 and 30 miles away to try a new business. If you want to capture your share of that business and you realize that having a website out there in cyberspace floating around  is not doing internet marketing but you don’t know how or where to start, start here!

I feel the need to repeat less than 10% said they relied on the merchants website. Are you even chasing the 10%?  If you want to prosper  ( or maybe even just survive) in this economy you need to be aggressively doing internet marketing.

Is this one of those network marketing companies?

Is this one of those network marketing companies?

That’s what I felt like asking. About a month ago I had signed on with a new real estate broker and I had elected to enroll in some advanced training ( even after all these years am still thirsting for knowledge). About the second day of training my “advanced trainer” wanted me to start putting together a list of 500 of my closest friends so I can start to contact them about selling their house ( in a down market). Then he wanted me to start a “farm area” of about 200-300 houses and go door to door and create a newsletter every month to send them ( contribute to junk mail or maybe stimulate to post office’s business ). Seriously is this a network marketing company from the 1950’s or what?

First of all not only do I not have anything against network marketing companies, as a matter of fact, I happen to agree with Donald Trump and Robert Kiyosaki that network marketing is the best chance to most people to have an opportunity to have their own home based business. And there are some good companies out there but many still have a marketing plan that’s back from the future ( like 1950’s ) and that will have a very high failure rate in 2011 and beyond.

Getting back to my “advanced trainer”, the National Association of Realtors say 90% of the people going for real estate look online first, so this guy wants be to spend 100% of my marketing dollars and 100% of my marketing time targeting the 10%. I left, I am going to focus my energies on the 90% and pass out flyers or business cards to the 10% when and if I get bored. I now have 12 websites, 2 blog sites, own 17 or18 domain names and I haven’t counted the social media sites I subscribe to.

I believe it doesn’t matter if you sell real estate, are a distributor in a network marketing company or have your own restaurant down the street, if your business doesn’t have a web presence, in a few years your business won’t have a presence. I intend to go into more detail about online marketing, social media marketing and direct marketing for this century and the resources available for business development in future posts.