More Evidence of the Importance of Mobile Device Advertising

More Evidence of the Importance of Mobile Device Advertising

for retail sites this holiday season.

This is important information to have especially if your target market is 44 years old and younger as Nielsen released data yesterday stating that while smartphones enjoy a 43% market share of mobile devices for users 44 years old and younger that number jumps to 54% market share.

With this in mind it would seem wise to add mobile device advertising  to your internet marketing strategies. IBM predicts 15% of people in the U.S. logging onto a retailer’s Web site are expected to with a mobile device. Performics claims that currently just over 14% of Google searches are from mobile devices and expects that number to grow to over 17% next month.

Now that Smartphones are used by the majority of  people 44 and under and many younger customers actually preferring to use tablets or Smartphones instead of computers, not only is mobile device advertising currently one of the fastest forms of internet marketing but mobile device advertising will no doubt continue to grow.

Mobile device advertising programs are available for you, and should be part of your internet marketing program, to advertise your business on tablets and mobile devices in the Geo-targeted areas of your choice with complete statistics and analytics for you. Don’t wait get started promoting your business using Mobile Device Advertising Now!

 

 

Online Marketing – for the Holiday season get started

If you Plan on doing Online Marketing,

for the Holiday season, get started Now!

Online customers spent about $32.6 Billion during the holiday season last year which was a 12% increase over 2009, I would expect, given the current economic conditions, that trend will continue this holiday season. That being said the competition among online retailers no doubt will step up there online marketing this year. What are you doing to capture your share? Get your online marketing started now.

Since a larger portion of the population is expected to search online (where they need to start earlier to allow for possible shipping time) it is advisable to being your online marketing efforts earlier to capture your share of the market.

Since more and more customers, (particularly the roughly half the buying population under 30 years old) are searching for products and/or services, more often with their mobile device, ( Google recently predicted 44% of last minute searches for gifts will be done on a mobile device ) so it is now equally important to have a separate mobile device advertising campaign as part of your online marketing, and I don’t just for retail establishments but for restaurants that want to attract all those customers to busy shopping to prepare their own meals, to have a mobile device adverting campaign , as part of their online marketing as well.