Are You Wasting Your Money on Old Ineffective Marketing?

Traditional old school intrusion marketing like print, tv and radio are becoming ineffective marketing and are all dying with the introduction of alternative choice.

 

Many people no longer trust traditional old school intrusion “brand marketing” but rather trust the recommendation of a fan or fellow customer, giving the prospective customer more peace of mind which is much more valuable to you.

 

In the new economy, you can increase sales and market share by shifting away from those old school intrusion marketing methods of the past to creating dialogue, building relationships and participation.

 

Especially in these uncertain times it is important to think outside the box, create your own future and not be stuck in the rut of many of your competitors are that are still using old school ineffective marketing methods.

 

The Best Business Advice I Ever Got!

“You can always make more money, but you can never make more time” was the best business advice I ever got.

4c steve_jobs_time_is_limited

 

That business advice came to mind as I recently decided to scale back considerably a marketing activity that was consuming way too much of my time and not producing the desired results.

 

He went into detail with a few ideas to help reclaim stolen time which included changing our relationship we have with time. Think about it we protect our money from being stolen, or wasted, why not guard our time also.

 

The words we use to describe time or lack of it results in increasing our stress making us less productive, and went into ideas on changes to make in the words we use.

 

Cut out the drama is my favorite, you know what I mean, your cell phone rings and looking at the caller id you know it is gonna be drama, so don’t answer it make um leave a message. And when you do tied up in a 30 minute conversation that should have taken 4 minutes get away, however you can (don’t you have another meeting 😉  ).

 

Another techey tool I use that saves me about an hour every day is HootSuite, HootSuite is social media management dashboard,  In addition to it’s Free version, that can manage up to 5 social media platforms. HootSuite also offers a Pro version to help you manage multiple (100) social networks from one dashboard (Twitter, Facebook, LinkedIn, Google+).

 

I have been using HootSuite for over 2 years, I actually use the pro version which is less than $10 a month (saves me a hour a day) to manage my multiple Twitter accounts, Facebook Business (Fan) pages as well as LinkedIn, Google + and my personal Facebook timeline all in one place with one login.

 

No I don’t have 100 platforms but in addition to multiple Facebook business (fan) and multiple Google + business pages I also belong to over 30 groups or communities on Facebook, Google + and LinkedIn. That I post to, while I never always post every post to all 30+ because not all post would be relevant to all communities or groups but I can send and monitor all feeds from one location.

 

It is important to start your day with positive, inspirational and motivational thoughts and ideas for you to excel and achieve success, fortunately there’s a FREE APP to help you with that.

It’s a Good Time to be a Customer

The customer is always right. Now more than ever, it starts and ends with that understanding, the customer is the beginning and the end of the equation.white beach

 

One of the things on my to do list is to completely read HubSpot’s 2013 State of Inbound Marketing report they released last week, I have scanned over it but haven’t read it all yet as this year it’s weighing in at a massive 175 pages. But is defiantly going to be a worthwhile read as always, the report will no doubt be crammed with useful facts, interesting stats, and vital tips, tools and techniques for success with inbound marketing.

 

In case you are new to marketing. Inbound marketing is a strategy that involves attracting and converting visitors into customers by providing personalized, relevant information and content (as opposed to old school interruption marketing messages bombardments) and following them through the sales experience with ongoing engagement.

 

Over the past five years, we have seen a major shift in strategy, from interruption marketing, to a consistently measured, inbound marketing strategy, one that pulls interested customers to your company and creates lasting relationships.

 

Content is a critical inbound marketing component. Social media can play a major role in ongoing engagement and creating lasting relationships as well. If your business is not blogging, providing relevant information and utilizing social media, then you are being left behind.

 

You must have a system in place to efficiently build your business. You can get your very own automated online marketing system, have full access to thousands of dollars worth of the top tools, trainings, and business building software for just pennies a day you can use to promote your business online and take it to the next level.

 

 

It is important to start your day with positive, inspirational and motivational thoughts and ideas for you to excel, that has become easier because you can get an App to help you with that.

 

Facebook Change – A New Reason For Local Businesses To Get A Facebook Page

Not every local business has a Facebook page, I can’t believe I am still running into some businesses that don’t have a Facebook business page, but they all have a new reason to get one: Facebook has announced Facebook Nearby that turns it into a local business search engine.social gathering

What is even more alarming to me than a local business without a Facebook page is that while Facebook recently announced that there are more than 13 million Facebook Pages. Recent reports by Recommend.ly found that 70 percent of the Pages it studied aren’t actively posting.

“Page inactivity is also shown in engagement rates and the use (or lack thereof) of cover images”. Recommend.ly  also says “64 percent of Pages have no cover photo and 83 percent never participated in conversations on their Pages. have suggested that as many as 70 percent of Facebook Pages are inactive”.

Is it any wonder why most owners of small businesses say their  Internet marketing campaigns fail to deliver a positive ROI (Return on Investment).

The Nearby tab Facebook announced, on Facebook’s iOS and Android apps will still show your friends’ local activity, but it now also has the capability to offer search and discovery of all local businesses in the immediate area. This will also put Facebook in more direct competition with the likes of Yelp, Foursquare and even Google+.
Do you have the time and talents yourself or in your organization? If not, you will have to hire new employees, or contract out services, which may be more cost effective.
Whether you are interested in advertising your business on Facebook, or you need someone to manage your social media campaign for you to free up you time to run your business, we can help

6 Tips to Get Your Social Media and Blog Posts Read and Shared More!

Getting results from your social media marketing and blogging is the whole point of investing the time and resources into it. There is no benefit to anyone, if no one reads what you have written.few books

1. Tell them what to expect up front. Peak their interest and curiosity, and their need for more.

2. Use a healthy dose of fear. Because we are social beings, our biggest fear is the fear of loss andr that others will think we are not good enough or smart enough. A tweet or blog title for a post might say: These 5 writing social media marketing mistakes make you look stupid. Do you make any of them?

3. Ask a question. We humans are wired to want to know the answers to our questions. Example of this strategy: Do you know the first thing readers look for when they land on your site? If you are a Realtor, you had better have the ability to search for properties on the first page of your website, above the fold preferably on the upper left because that is what your visitors want.

4. Don’t give away all your secrets. Again you want to just peak their interest and curiosity, and their need for more. If you have a real estate blog and your blog post teaser is, “Home prices drop 46%,” your reader has no motivation to read your post because you have told her the whole story. Instead, make her wonder how big the drop was with something like this: Biggest drop in home prices in nearly two decades.

5.Take an opposite view. If your post makes us rethink something we always thought was true, we will pay attention. One post I wrote recently: 4 Reasons Why Your Social Media Marketing May Be Hurting Your Business!
We’ve seen a million articles about the benefits of social media marketing for your business and the reasons why, Right. Don’t ya just want to click though and find out just how could this be hurting (refer to fear of loss)?

6. Promise an insider’s secret. Or as in the example above 4 insider secrets. The promise of course is that if you fix this mistake, you’ll get more sales. Who would not want to know the secrets?

And of course in your social media marketing as well as your blog posting, it is important to be consistent, personal and credible, if you aren’t credible, nobody will read you.

Part of being credible means you can’t be a salesman all the time. If the only thing you talk about is you and your company, people will stop paying attention. Share information valuable to you readers, about your industry, hints and tips that will help your readers even if they don’t use your products. If you do, they will appreciate what you’re doing and will not only be loyal to your business but will become passionate about your business.
Utilizing internet marketing strategies for your business has many benefits: such as drawing increased visitor traffic to your business’s website, providing an excellent platform to provide details about new products and services, and a blog is a relatively low-cost venture, making blogging an ideal investment for even the most budget-conscious business owner.

When properly implemented, internet marketing, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a internet marketing strategy that uses the best resources of what today’s technology has to offer.

Blogging your way to a Booming Business in 2013!

There’s no doubt whatsoever that blogging will be crucial to SEO, social media, and content marketing activity in 2013. As a result of 2012 developments, business blogs are no longer optional, but are now essential.

But why must you blog in 2013? In addition to significant changes to Google’s algorithm, you have no doubt noticed, Google Analytics no longer displays keyword information from logged-in users. This “not provided” data means that a significant chunk of a site’s keyword data is no longer available to help the effectiveness and strategy of an SEO program.

Business blogs however thrive in this environment, because:
Blog posts add relevant, authoritative content to a site, something that Google always loves to see. Also,  well written, authoritative, relevant, and useful posts encourage visitors to stay on the page and click deeper into the site rather than bounce, which contribute to better rankings.

A lot like your social media tools, a blog can be your company’s voice to the world. But unlike the character limits imposed by Twitter, Facebook and other social networks, a blog allows you to provide more detailed information and adds the ability to include pictures, videos, etc. to illustrate your point.

In many respects, SEO, social media, and content marketing are all rolled up into one big, internet marketing strategy. It’s increasing difficult to have an strong SEO program without a content marketing component.

It’s tough to have an effective social media program without a strong SEO component. And, it’s tough to have an effective content marketing grand strategy without solid SEO and social strategies supporting it.

I’ve already talked a bit about how blogs relate to SEO, but blogs also play a vital role in social media marketing and content marketing as well.
It may not be essential to have a blog to be successful in social media … but it sure helps. Business people who use social media are socially oriented, and are probably more interested in checking out a businesses blog than its product listing, at least at first.

A business without a blog undercuts its credibility in todays world. In addition, without a blog, a company must rely completely on third-parties like Facebook and Twitter for its community hubs.  If Facebook happens to make changes (without asking you, haha ), what happens to your community, and all of the content you’ve published there and do not own?

So are you ready to get serious in 2013? This is where the rubber will meet the road for many firms in 2013. Now I realize many small and mid sized firms are not staffed or organized for serious blogging, they lack the time, resources, knowledge base, and in-house talent. And who wants to expand a marketing department in an uncertain economy?  I get all that. But at the same time, a businesses SEO, social and content marketing results will suffer without a powerful blog, and in an uncertain economy,  can you afford to under-perform? It’s time stop marketing like you did in the past (the past is gone ) and it’s now time to get serious.

Statistically Your Social Media Marketing Efforts for your Business are a Waste of Your Time.

Most business owners I talk with, that use social media for their business, tell me their social media marketing efforts are not profitable and a waste of their time. Almost all of them are managing your social media marketing efforts themselves or have an employee handle it.

Some businesses are in denial about the need to truly embrace social media. Research finds that 72% of businesses that use social media do not have a clear set of goals or a clear strategy for their social media platforms. Some businesses, apparently are not convinced that social media is anything more than a fad or a temporary phenomenon and are unwilling to invest the time and/or resources to acquire the knowledge to manage their social media activities correctly to achieve positive results or make the investment to hire professionals to manage it for them.

Seriously I am really talking to Businesses that still don’t have a Facebook Business Page.

I can’t believe I am still running into some businesses that don’t have a Facebook business page.
Recently I was talking on the phone with a business owner and asked if her social media marketing activities were profitable for her business. Her response was not at all. She has a Facebook business page she said but it was just a waste of time. While we were talking about the details of  her social media marketing activity I was searching for her companies Facebook business page, what I found was just an account in the companies name, no business page.
Your personal page is not a place for your business posts, no wonder she had no results, most of her friends probably blocked her posts so no message was getting out.
Promoting your business on your personal page ( even if it’s your companies name personal page ) is only going to irate your friends and they will hide your posts or unfriend you so they don’t have to see your posts anymore. You end up posting and only you can see them.
With a Facebook business page you can promote your business with integrity as those friends, prospects, customers and anyone else that likes your Facebook business page will see your posts in their news feed but they know it is a business page and expect that, and are ok with that, so they will not be upset with you.

A well run Facebook business page will reflect well on your business but an abandoned page with unanswered questions, comments and few updates can reflect very poorly. Some things to keep in mind when manageing your Facebook business page:

 

  • Stop thinking social is just for marketing people.

A company that tries to keep social confined to Marketing is going to miss out on the big picture. Probably one of the most exciting things going on in the social media right  now  is  how we are on the verge of expanding social across every facet of the organization as a core communications tool. In any area that involves interaction between people, social is relevant and makes sense as an efficient tool for that interaction.

  • You better start to acknowledge that social is going mobile.

Even while many businesses continue to argue over the need for and value of social media at all, a second revolution has been well underway that’s likely leave any company still interacting socially like then did 20 (or even 5 ) years ago several steps behind. And that is the shift of social usage to mobile devices. Effective campaigns, design and content should be crafted with mobile in mind. The customer is showing you where they want to engage and you as a company are absent, you are already losing and may not even realize it yet.

  • Don’t fear change

There’s the fear social will be a passing fad. Yes, it is true that individual platforms may come and go, but human beings have always used available technology to connect and always will.

  • Don’t fail to resource social

As I mentioned many businesses proudly tell me they’re doing social, but as I dig deeper I find a different story. Most companies have approached social with varying levels of seriousness, but that seriousness can usually be directly measured by the financial and human resources allocated to it. One of the biggest, and most common mistakes I see small business social media marketing, do it your selfers make is they have no consistency in their posts.  If you post an update on your Facebook business page, “whenever you remember to” or “whenever you have time to” you’re going to have a problem with engagement. And don’t make the mistake of being too self promotional! Just update your business page wall with news relevant to your industry or relevant to living in your area. You have to understand that social media marketing is not like the “old school” marketing ways of years ago (traditional media ex: tv newspaper etc) and that your Facebook business page isn’t a big commercial for your business in the traditional “interruption marketing” sense. People hate those pages with passion and block their updates.

Don’t make these mistakes, if you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.

Next year 47.3 percent of big businesses will be spending more on social media and digital marketing in local neighborhoods. Small businesses owners, take heed and figure something out!

Social Media Dead Already?

It’s clear to me that the way that we communicate and share information as a culture has definitively changed. As such, social media is dead simply because EVERYTHING is social media.
Even if you have no mobile device, and you decide that you don’t want to participate in social media, chances are that someone has photographed you with a mobile device and that image is on Facebook. Case in point: my parents are 74 years old, the only 2 people I personally know without a Facebook account, but their pictures are on Facebook, they are talked about on Facebook. And if you own a business the chances of social media happening to your brand are even greater. The question is are you involved in the conversion or are you not even aware of what is being said?
It’s 2012, there are over 1 Billion people on Facebook, the average Facebook user is 40.5 years of age. Twitter generates 1.6billion search queries per day. I think it is safe to say your customers and prospective customers are there. Are you?
Most business owners I talk with, when thinking about social media are constantly looking at outbound social efforts. Only concerning themselves with lead generation. But listening to what customers are saying about your brand on social media channels is critical. Your company better be listening to what customers are saying on social media channels, because customers aren’t saying things anywhere else.

So does the future hold for social media? Social media will be bigger than websites, call centers and become the number-two way to engage customers (the number one way is still sales reps).

Social media is dead simply, because everything is social media now. We’re surrounded by social media every day in every way. Your business will either actively engage in this phenomenon or become obsolete. You’ve been warned.

If you don’t have the time or resources to cross promote your business through email marketing, Facebook  advertising and social media marketing yourself, then we can help you with your social media marketing and cross promoting though varies channels

Social Media Marketing and Blogging your way to Brand Loyalty.

Blogging is one of the most effective tools available to assist the small business owner in achieving branding.
What makes blogging such a useful tool for branding? A number of things, you can’t control the conversation in most online platforms. Forums, social media, other off-site platforms are usually controlled by someone else. But your blog is yours. You can initiate the conversation and control the conversation. It’s the perfect branding tool. Everyone needs a home base. I’m not saying don’t use social mediaor off-site platforms as a matter of fact I strongly believe you should but not as your home base or “hub”. You should use social media, but you should use social media to drive traffic back to your hub, remember  the place that is yours, that you can control, your blog.
As you direct traffic to your blog, get people to join your mailing list. This is where the money is and your blog is the gateway.
When it comes to business success, customer loyalty is everything. Luckily, social media marketing provides the perfect platform to start these relationships between customers and brands. Social media marketing is an excellent starting point to connect with prospects and customers so you can transform your online fans and followers into taking the next step and becoming brand loyalists.

Remember, people are on social media because they want their opinions and thoughts to be heard. If a fan or follower tweets to you or posts a question on your Facebook wall, they are looking for a response, and a fast one at that.
More often than not, instead of calling a customer service line, people will jump over to a company’s social media account and say what is on their mind.  Your job is to keep an open ear and be ready to respond.  Fans and followers won’t hesitate to ask questions directly on your social media profiles.  Be ready to provide helpful content, everything from how-to guides to simple customer service answers about your products and services (no doubt links to pages on your website). Going out of your way to respond directly to someone’s question instantly creates a closer connection, making your customer feel appreciated and important.
If someone posts a negative comment, put your customer service skills to work to provide a speedy solution.  Respond quickly to that disgruntled customer’s post, assuring them that you appreciate their business, as well as their patience while work towards a solution to the problem, Just as you respond to a negative online comment, you should also respond to fans and followers who thank you for your excellent service or give a rave review. This interaction shows your customers you appreciate them and their business, and adds to brand loyalty.
Honest and consistent social engagement are the key building blocks to gaining the trust needed to start building your brand loyalty.
You can develop a great strategy to sustain valuable social media presence on your own? If you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.

Most Small Business Internet Marketing Campaigns Fail to Deliver a Positive ROI (Return on Investment)

90% of small businesses are on FaceBook, 70% are on Twitter, yet most owners of small businesses say their  Internet marketing campaigns fail to deliver a positive ROI (Return on Investment)

“Does your small business have a social media marketing strategy that takes time and effort but find you are in the same boat?

If your business puts more time, effort and money into its social media than the returns warrant, then it’s time to reconsider your internet marketing strategy. Don’t be afraid to make bold changes regarding your social media strategy.
Like any business activity, social media marketing needs to provide some sort of return – don’t  waste resources on it simply because everyone else is doing.
Ultimately, a poorly implemented and ineffective social marketing strategy is a waste of time and money.

I am not advocating that small business dumps social media marketing. What I do suggest is, given that the majority of all Internet traffic still originates with search and that mobile is expected to outstrip PC Internet access in the next year or so, my advice is small businesses, focus on building a high quality content based Web presence by blogging, video, podcasts, etc.and use social media to share, and tweet about your new posts and present interesting facts to your friends, followers.
By focusing on creating high quality content, not only will you build high quality organic traffic from the search engines, you will also be in a position to demonstrate your authority and build trust.
Almost all the business owners I speak with on a daily basis that say they are not having any or little success with social media marketing are attempting to do it themselves, and as a general rule because of time limitations are very inconstant and in many cases are simply doing it wrong which is doing them more harm than good.
Most business owners today understand the importance of having a social media marketing strategy, Facebook has become a home to 1 billion users and brands are well aware of the fact that their target audience is spending a lot of time here. but social media marketing can be very time consuming

Facebook marketing success for example is not easy and has become more difficult than it was one or two years ago. Some reasons for that are:

First of all, social media users are more experienced in using social networks than they were a couple years ago.Too many posts, photos and comments are often the a reason why users now carefully choose how they spend time online (with friends and engaging with brands). There is trend of unlikes right after a Facebook contest on particular fan pages is over. This means that brand must be more creative in their approach and plan for other strategies with attractive awards.

Secondly, People use social media as a place to connect with friends. Most of them do not want to hear about products promotions and watch advertisements. Companies cannot and should not apply the same tactics as in the traditional “old school” marketing.

What do you think, you can develop a great strategy to sustain valuable social media presence on your own? If you don’t have the time or resources to do your social media marketing yourself, then we can help you with your social media marketing.