Facebook now has 955 million users, according to Socialbakers, 54% of users access Facebook via mobile.
Over 70% of social media users are likely to seek the opinions of others before buying goods or services, and over half of them have changed their minds as a result of those opinions.
72% of marketers plan to increase their marketing on Facebook in 2012 as part of their online marketing statagies. What are you doing?
Local business searches on smart phones can bring in customers, are you getting your share?
According to a survey done by xAD and Telmetrics titled “mobile path to purchase” 89% of smart phone users and 84% of tablet users searching for restaurants take action within 24 hours while 64% and 44% make a decision within an hour.
Bottom line is over half of the smart phone, tablet users made a purchase within 24 hours.
The survey also reported Local Directory apps are most popular for Restaurant and Automotive with Smart phone users, while branded websites were most popular with Tablet users.
The important things to take away here are your websites need to be mobile viewable, you need to be on social media, and you need to be in local business directories as part of your online marketing strategies.
Online advertising topped $30 billion in 2011, according to The Interactive Advertising Bureau and Pricewaterhouse Coopers today, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. Although being surpassed by internet advertising cable television did show positive growth. According the the report, email and radio remained steady while newspaper continued to decline.
Display grew, also, by 15% year-over year. (for the study, display encompassed banner ads, video, sponsorships and rich media) Display represents 34.8% of overall ad revenues, with search still represented the largest share of interactive ad revenues with a 46.5% share.
Whether you are interested in advertising your business on Facebook, on mobile devices or you need resources to free up you time to run your business, we can help!
In the U.S. Facebook.com accounts for 1 in every 5 page views.
- If Facebook were a country, it would be the 3rd largest, and with over 850 million users would be the twice the size in population of the United States.
- 80% of companies use social media for recruitment.
- 84% of Smart Phone users use their phone to enhance their shopping experience. Will they find you?
- 75% of companies use Twitter now as a marketing channel. Do you?
- 48% of young Americans say they get their news from Facebook.
- 36% of social media users post Brand related content. What are they saying about your company?
- 50% of people follow brands in social media. Are they following you?
- 75% of brand “Likes” on Facebook come from Facebook ads. Are you advertising on Facebook?
Considering Social Media Marketing is no longer an option, it is necessary for your business in today’s economy.
Whether you need help managing your social media marketing for you because you lack the time and/or expertise or just need to post ads on Facebook their are resources to the right to help you.
Currently the Two most popular marketing services we provide involve social media. Why you ask? Results, Business owners are know aware of the importance of adapting and accepting social media, not only as a effective way of bringing in customers (with 70+% of USA internet users on Facebook, having a Facebook presents for a business is no longer optional) with ads on Facebook (Facebook Ad Click-thru-rates were up 18 percent in 2011).
Businesses Owners are also aware of the need to have numerous social media accounts as a way to better monitor, influence and change if needed perception of their operation. While many business owners may not have the time or resources to personal mange multiple social media accounts they have the ability to outsource the task by utilizing our social media management service.
But wait, don’t shut down your websites just yet, SEO and PPC are still providing a bigger bang for the buck as reported in a previous post. Oh and by the way make sure you have multiple ways to contact you on your first page of your website. We live in a time of fast food and microwave ovens, nobody wants to search multiple pages on your site to find a way to tell you they want to pay you for something they want to buy from you. They will just search for the next business that can and will provide the product and/or service they want to have.
That being said, as I digress, the future in local search, clearly seems to be in advertising on mobile devices and social media marketing. With the increasing number of smartphones users as reported in a previous post it is no wonder it was reported 42% of Moms with smartphones use them when shopping, Yelp also reported 40% of their traffic is from mobile devices and Google says 40% of their mobile search quires have local intent as well. Which I believe demonstrates the importance for local business to advertise on mobile devices.
Since 40% of social media users access their accounts through mobile devices, over 80% of Americans use a social network with nearly 23% of their online time spent on social networks, and spending more time on Facebook than any other U. S. website.
Looking at the numbers and apparent trends make advertising on mobile devices and advertising on Facebook with it’s more that 800 million members the best bets for a local businesses online marketing strategies for 2012.
I have been talking and writing about social media marketing a lot recently and I just want to make it perfectly clear I am not suggesting you post ads in your social media posts is social media marketing, that’s not marketing that is spamming.
One of the fastest ways to be un-friended on Facebook (right after using offensive comments) is Trying to Sell Something. Statistically roughly 4 out of 10 of your friends will remove you if you try to sell them something.
That is not to say you can’t use social media to enhance your brand and suddenly remind people about the business you are in. For example if you were a real estate agent posting information about community events, current market information, new schools and or shopping centers planned to be build in the community would be some examples of reminding people you are in the real estate business and appear to be very knowledgeable about the community without your friends feeling like your hand is on their wallet/purse.
When I refer to social media marketing I am referring to paying for advertising on the social media sites, for example you can advertise on Facebook.
With social media accounting for just under 20% of the time that people spend online Social Media Marketing can provide your business with thousands of impressions as part of your internet marketing strategy.
With 3 out of every 4 minutes spent social networking done on Facebook, for you to advertise on Facebook would be a good place to start your Social Media Marketing of your business, and the beauty of it is, you can determine the demographics your want your product or service offering to be exposed to.
It was recently announced that Facebook ads will be expanding again to include “sponsored stories” in the news feed beginning in the first quarter of 2012