Are You Offering a Worthless Product or Service? Being Average Doesn’t Cut It Anymore.

For a prospect of yours, if your main selling point is your low price, that tells them you are not offering the best but rather a worthless product or service or at least worth less that your competition.

quality

People only care about how you are going to solve their problems and make their life better.

If it seems you spend the bulk of your time negotiating lower fees for your services to keep and or grow your customers, you will only find yourself working harder working longer hours than ever before for much less that you deserve. you need to either get new customers or add value to your product or service or both.

Reinventing, repositioning, rebranding and marketing you or your company as offering the number one in products and or services in your market in the minds of your prospects and customers is more important now in the new economy than ever before.

Become above average, become an authority, by:

Become a master in your field.

Immerse yourself in the best personal development and business development training.

Associate only with like-minded, positive, passionate, focused achievers that you can learn from.

People like to deal with a person or company who is a leading expert, no one wants to have a worthless product or service.

Are You Afraid Of Success? Many People Are!

The thought of being afraid of success sounds absurd, but the fact is like those who are afraid of failure, plenty are afraid of success and constantly make up excuses for not chasing their dreams.

les brown,limitations
The only limitations in life are the ones you make.

Many of us have grandparents that lived during the great depression, an era of American history that rooted an entire generation in a scarcity mindset. Unfortunately these great depression era Americans passed onto their children these ideas about money who passed them down to their children.

While the conscious, intellectual level of your mind knows you have done everything to be successful, the subconscious, level of your mind has been preconditioned, likely since your childhood with “money doesn’t grow on trees”, “a penny saved is a penny earned”, “money is the root of all evil” ( which is NOT anywhere in the Bible, by the way).

You need to understand the beliefs that you hold and work to change those beliefs you have in your subconscious mind.

Yes with success will come changes, you must be honest with yourself about that, but avoiding the outcome will only hurt you in the end, it important to find your true fears and work toward stamping out your fears.

Focus on the “why”, and keep in mind that sometimes the changes you make in the pursuit of your dreams will bring you happiness beyond imagination.

David Rockefeller said, ”Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.” I believe that still holds true.

Everybody needs support. Everybody needs encouragement. Don’t try and be a lone ranger, to be successful you need people, a team, that will support and encourage you.

Blogging Mistakes Your Business Should Avoid

Blogging is a critical part of businesses  online marketing strategy. It’s a media channel, you own and control that helps establish your credibility and expertise, while also providing a platform for engaging more directly with customers. Your online marketing strategy can’t be helping your ROI without great marketing content, and your business blog shouldn’t be ignored.turning point rr tracks

HubSpot “has found that companies that blog generate 55% more website visitors, 97% more inbound links, and have 434% more indexed pages than companies that don’t. Even if you’re posting once a week, you may not have leveraged the full power of content creation for your small business brand”.

Some of the most common business blogging mistakes I see and some insight on how you can improve:

  • Stop using a someone else’s website for your blog. Is your company blog housed on your website, or are you using Blogger, WordPress.com or Tumblr? While it’s incredibly easy to get started on these free blogging platforms (and it is a good place to practice before you start), but you can’t afford this blogging mistake. If your blog is hosted elsewhere, your company website won’t receive the SEO boost it deserves with all your hard work on content creation! And isn’t that one of if not the main reason you are blogging?
  • Does your business blog tend to be neglected when things get busy? We recognize that small business owners rarely have much free time, but research has indicated that blogging on a regular basis is necessary in order to see real results.  It’s critical that you both post frequently and on schedule. Posting sporadically can impact how well your blog ranks in search engines, but can also hurt readership numbers, as visitors may think you stopped posting and never return.
  • That being said don’t overload yourself by committing to an aggressive posting strategy than your schedule will allow. Even if you can only post once or twice weekly, making a commitment and sticking to it is necessary for success.
  • Be sure  to Optimize for Search. While SEO has definitely evolved over the past few years, it’s not dead, optimizing key metadata is important to help readers share and find your blog. This data, including the title tag and description, are critical so readers can easily share your blog on social networks like Facebook. This data also helps search engines correctly index your blog posts.
  • It’s no secret that business blogging is a powerful tool for gaining and maintaining a high search ranking. If you’re not leveraging internal linking, keyword research, tags and other SEO strategies to ensure your content can be found by search users, your inbound marketing strategy could be suffering.
  • However don’t be over-optimizing for search, what worked 3 years ago doesn’t work today.
  • Be sure you’re not still writing for the Google search algorithm of 2010? Keyword stuffing or even just using a high keyword density isn’t an effective business blogging tactic in the world of Panda 3.9, where quality trumps quantity. Google realizes that people want great content, and the main way it determines value is through volume of inbound links. Write information, tutorials and articles that people want to link to by including a distinct voice, your own style and humor.
  • Another common mistake many businesses make when blogging is not using images. Using images helps keep readers engaged on blog post by providing visual and psychological breaks.
  • Don’t forget to leverage Social Media. You’ve gone though all the effort of building your blog on your website. You’ve filled out a blogging schedule and you’re publishing at least once but preferably a few times a week. But if you’re not promoting your content on social media, you could be missing out on quite a few opportunities for visibility. How are your Twitter followers going to know the content exists! Make social media promotion part of your online marketing strategy.

Keep in mind, with your online marketing you are building a complex and long-standing infrastructure that, will grow with time and effort. As important as quality relevant content is also consistency in posting new quality relevant content.

As I have mentioned, you must devise a blogging strategy and you must use the best resources of what today’s technology has to offer.

Blogging your way to a Booming Business in 2013!

There’s no doubt whatsoever that blogging will be crucial to SEO, social media, and content marketing activity in 2013. As a result of 2012 developments, business blogs are no longer optional, but are now essential.

But why must you blog in 2013? In addition to significant changes to Google’s algorithm, you have no doubt noticed, Google Analytics no longer displays keyword information from logged-in users. This “not provided” data means that a significant chunk of a site’s keyword data is no longer available to help the effectiveness and strategy of an SEO program.

Business blogs however thrive in this environment, because:
Blog posts add relevant, authoritative content to a site, something that Google always loves to see. Also,  well written, authoritative, relevant, and useful posts encourage visitors to stay on the page and click deeper into the site rather than bounce, which contribute to better rankings.

A lot like your social media tools, a blog can be your company’s voice to the world. But unlike the character limits imposed by Twitter, Facebook and other social networks, a blog allows you to provide more detailed information and adds the ability to include pictures, videos, etc. to illustrate your point.

In many respects, SEO, social media, and content marketing are all rolled up into one big, internet marketing strategy. It’s increasing difficult to have an strong SEO program without a content marketing component.

It’s tough to have an effective social media program without a strong SEO component. And, it’s tough to have an effective content marketing grand strategy without solid SEO and social strategies supporting it.

I’ve already talked a bit about how blogs relate to SEO, but blogs also play a vital role in social media marketing and content marketing as well.
It may not be essential to have a blog to be successful in social media … but it sure helps. Business people who use social media are socially oriented, and are probably more interested in checking out a businesses blog than its product listing, at least at first.

A business without a blog undercuts its credibility in todays world. In addition, without a blog, a company must rely completely on third-parties like Facebook and Twitter for its community hubs.  If Facebook happens to make changes (without asking you, haha ), what happens to your community, and all of the content you’ve published there and do not own?

So are you ready to get serious in 2013? This is where the rubber will meet the road for many firms in 2013. Now I realize many small and mid sized firms are not staffed or organized for serious blogging, they lack the time, resources, knowledge base, and in-house talent. And who wants to expand a marketing department in an uncertain economy?  I get all that. But at the same time, a businesses SEO, social and content marketing results will suffer without a powerful blog, and in an uncertain economy,  can you afford to under-perform? It’s time stop marketing like you did in the past (the past is gone ) and it’s now time to get serious.

Internet Marketing Trends For 2013

Some of the most important Internet marketing trends that can positively affect your online presence for your business.

Rid your business of your boring “static” website. A static website that only talks about you is no longer a effective marketing tool. No one cares how great you say are if they don’t know what you can do for them. You need to transform your website into a useful tool that helps your prospects understand who you are and what you can do for them.

This can be accomplished by simply adding content marketing to your plan by incorporating a blog to your website. Creating quality, relevant content, on a regular basis, attracts your target market and positions you as the expert in your industry.

By providing helpful content, you educate your prospects, by providing valuable information, thereby earning their respect and trust

Your site must be Mobile friendly. Not later today. Not tomorrow. Right now. In 2013 mobile phones will overtake PCs as the most common web access device worldwide.

Think about that for just a second, don’t take too long. Mobile isn’t happening at some point. It’s already here. Mobile is how people are using the Internet now. Your businesses website needs to support mobile access to so you don’t miss out on all those opportunities.

Responsive web design responds to the size of the device being used and there are many free and premium responsive WordPress themes available. Although a responsive theme may not be the right choice for all websites, the benefits of responsive theme design outweigh the negatives.

Take ownership, businesses need to wake up and realize they can’t hand off responsibility for their social experience to third-party sites. It amazes me how many businesses, in their call to action on their ads, direct prospects to visit them at facebook.com/yourbusinessname.

Seriously, those businesses are really paying to drive their audience to another site. A site they don’t control. A site that could change ( and have in the past) the rules about that /businessname page on a whim. It’s like advertising for someone else.

Don’t get me wrong, I strongly believe your business needs to have a Facebook Fan (business) page and be activity involved in many social media networks. I know there is tremendous value in building our social audience & engagement using social media.

However I also strongly believe that you must ultimately drive that traffic to your website, that you own and control.

Email marketing may be old but, Email marketing is not dead. If you haven’t developed an opt-in email list for your business you need to. Email marketing complements your online presence. It enables you to reconnect with people who have demonstrated they’re interest in your business by signing up for your email list.

Make it part of your content plan to create a valuable product such as an ebook, newsletter or useful tool, that people get for free when they sign up for your email list. Then develop a content strategy that continues to help your list with problems they have. Which will help to continue to develop a relationship with your subscribers who are interested in your business.

Utilizing internet marketing strategies for your business has many benefits: such as drawing increased visitor traffic to your business’s website, providing an excellent platform to provide details about new products and services, and a blog is a relatively low-cost venture, making blogging an ideal investment for even the most budget-conscious business owner.

When properly implemented, internet marketing, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a internet marketing strategy that uses the best resources of what today’s technology has to offer.