Online Marketing Strategies You Should Not Ignore

Online marketing strategies that can pay off and drive free traffic include social media, search and the all important  content marketing, that facilitates and accelerates the sharing on social media and lifts your search results.question mark sign

Search is ever-changing, are you?
There are essentially two ways people find your blog or website when they search online. They either click on a paid  ad that are placed on the side or the top of the search results page (that someone has paid Google to put there) or they clicked on the links from the organic search results. The organic results are earned through optimizing your website for search engines.

Not so long ago, the best way to do that was to hire an SEO consultant, you hired them and put them in a dark room, fed them pizza and soon your site was ranking on the first page of Google. It was like magic.

But Google has started changing the rules with strange sounding algorithm updates called “Panda” and “Penguin”. Remember that all these Google algorithm changes are intended to cut out SEO magic.  So if you are doing things in your content to trick the search engines or that don’t seem natural to the reader, the chances are your results won’t last.

Many businesses, that were ranking on the first page of Google and had built a booming business based on “old SEO tactics” had dropped off page one and the inquiries and leads had dried up. This type of SEO didn’t require creating great unique content, that people searching the web need and love, but just involved playing an SEO game

The search game is changing with Google now putting major emphasis on content and social signals such as Retweets, likes, shares and the Google Plus one platforms +1′s.
It is no longer about gaming the system but adding real value to the web through regular publishing of content that people love to share, link to and embed.

You’ve heard people say content is king, you might say content is the new SEO.
Google’s updates have made content marketing hot. As a matter of fact content marketing is one of the fastest growing trends in marketing today. Small businesses in particular are learning and using content marketing to more cost effectively promote their services and products.
By creating, publishing and promoting great content, the Google bots will start to love you.

The challenge of course is to make the content so valuable and so enticing that people will share it with their friends, family and colleagues. Which takes, thought, skill and creativity.

Your content is what tells the visitor how you work with clients, what they can expect, the process, etc.  All the credibility of what you are offering is conveyed though your content. Don’t forget, content isn’t just the written words, the images on your website are a form of content.  And like any content, those images can be pinned, shared and tweeted on social networks.

Content with a good headline or a captivating image will be shared much more on Twitter or Facebook than a bland bit of poorly written text. You need to think about what sort of content captures your attention and then create that for your customers that is relevant and tempting.

Use Social to Share your Content and boost your SEO.
Social media networks like Facebook, Twitter, LinkedIn,Google+ and Pinterest is how people share content.
Social media accelerates the discovery of your content. Additionally back links are important in SEO.  Part of a healthy SEO strategy is to request links from other reputable websites, directories, portals, blogs and so on so that you can boost your link popularity.

I it sounds so high school, but the more votes or links you have the more popular you are which influences Google.  And the credibility or reputation of the source of that link is also very important.

What is the best way to get pure, highly valued links?  Social media!  Share great content with people and if it really is great, they will also share it!  Let’s face it, your biggest content marketing dream is to create some article, video or picture that gets spread all over the world and goes viral. So spread the word!

Content that is shared on social media channels is your new SEO.

When properly implemented, your online marketing strategy, can be a game changer for your business in 2013. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a online marketing strategy that uses the best resources of what today’s technology has to offer.

SEO or PPC, Which is Better?

Google’s latest Penguin update brought the hammer down on websites, including legitimate websites, fairly hard making PPC look attractive but is SEO is a better long term solution.
Small businesses understand the fundamental challenges that go hand in hand with SEO, the ever-changing Google algorithms, and the threat of  on their site— affecting their rankings and, as a result, the livelihood of their business. PPC may look to be the “quick fix” for a company, right, with measured results right at your fingertips?
Of course, if you’re looking for short-term success, allocating your budget toward PPC is the way to go.
However, what are your business’  long term goals?
I believe PPC should be used for short term success, until your SEO is successful enough to cut back on the PPC program.
I feel strongly  content marketing by blogging for SEO is the answer for small business the majority of the time. It’s much more cost-effective—most of the time—and provides longer term value.

One of the main goals of online content marketing by blogging, is to drive quality traffic to your website. Traffic that is more likely to convert into leads and eventually sales. This is possible by providing quality content that is useful, content that solves a problem. At the end of the day, the whole point of sales is need fulfillment. Providing your target audience relevant quality content online, is merely a more efficient way.
Keep in mind, Rome wasn’t built in a day. Blogging takes time. SEO results from online content marketing takes time. If your expecting to see immediate results from blogging you’re in for a rude awakening. Keep in mind, with online content marketing you are building a complex and long-standing infrastructure that, will grow with time and effort. As important as quality relevant content is also consistency in posting new quality relevant content.

When properly implemented, online content marketing by blogging, can be a game changer for your business. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a blogging strategy that uses the best resources of what today’s technology has to offer.

Whats Your Content Marketing Missing?

Content marketing, is more than the latest buzzword. It’s a way to increase traffic to your website and convert to new customers. The reason blogs might position better than a standard website to increase traffic is because blogs are modified ( new content added) more often than full websites. Search Engines love to discover new content, so their interest in your website may be powerful due to the new content you are making available.
Keeping it simple is probably the best advice and for that reason this post is short and sweet on the topic of how to ensure your great content attracts, engages and converts.
Content marketing requires a great deal of effort if you are doing it right. Constantly coming up with new, fresh topics, certainly isn’t the easiest thing in the universe to constantly come up with new topics about which to write, especially if you write as you should, on a regular basis. One of the best ways to approach the writing and coming up with new topics is that you pay attention to what other people are discussing online. Another is to address questions or concerns your encounter on a daily bases talking with prospects and customers.
Effective content marketing is really about creating information that’s useful for specific audiences and with certain outcomes in mind.  While context is often satisfied, the question of finding it is usually underestimated. I’m talking about optimizing for search engines. There are also promotion channels such as email, cross linking from existing content, Facebook advertising and social media marketing.  Are you creating content that’s so good, people will want to share it with others? Have you made it easy for them to share?
If you don’t have the time or resources to cross promote your business through email marketing, Facebook  advertising and social media marketing yourself, then we can help you with your social media marketing and cross promoting though varies channels