The Real Reason Most People Fail at MLM (Multi Level Marketing)

Your upline will tell you those people failed in MLM because, they didn’t work hard enough or try hard enough or something like that, but that is true only for some ( and even then only part of the reason).

As I have said in past posts I have nothing against MLM or Multi Level Marketing or Network Marketing or whatever you want to call it I will keep it short and use MLM for this post, as a matter of fact like Donald Trump and Robert Kiyosaki, I too believe MLM offers the best opportunity for the average American to have there own business.

Unfortunately many MLM companies have not brought there marketing methods and training into the 21st century. Seriously invite friends over to your home only to spring a surprise sales pitch on them done by some well dressed stranger who apparently was also invited. Really seriously?? Well that high pressure tactic worked when it was new back in 1955, so they keep using it until you run out of your friends. Then I guess you will just quit.

I have posted in the past and many have determined that social media marketing is a natural fit for MLM, and as a result have tried using social media for their MLM marketing.
The problem I see in this is they do it wrong! So yes stop marketing like it’s 1955, but you must do social media right or you will still lose.
MLM in my opinion offer an excellent opportunity, especially with our current economy, and social media is a natural fit the combination offers an incredible opportunity.
What I see most people doing their MLM marketing on their Facebook personal page, which in itself is wrong. Facebook provides an opportunity for you to create a Facebook business (or fan ) page for your business for free.
Promoting your business on your personal page ( even if it’s your companies name personal page ) is only going to irate your friends and they will hide your posts or unfriend you so they don’t have to see your posts anymore. You end up posting and only you can see them.
With a Facebook business page you can promote your business with integrity as those friends, prospects, customers and anyone else that likes your Facebook business page will see your posts in their news feed but they know it is a business page and expect that, and are ok with that, so they will not be upset with you.
I believe more people will prosper with MLM in the next few years because of the changes that have and are taking place, but only if the adopt Social Media as a primary source for sharing the positive experience they had with the product or service provided by their MLM products and/or services. But sharing that experience must be done right!!

Stop alienating your family & friends by prospecting on their newsfeed. Set you up a facebook business page to generate leads for your business.

Is this one of those network marketing companies?

Is this one of those network marketing companies?

That’s what I felt like asking. About a month ago I had signed on with a new real estate broker and I had elected to enroll in some advanced training ( even after all these years am still thirsting for knowledge). About the second day of training my “advanced trainer” wanted me to start putting together a list of 500 of my closest friends so I can start to contact them about selling their house ( in a down market). Then he wanted me to start a “farm area” of about 200-300 houses and go door to door and create a newsletter every month to send them ( contribute to junk mail or maybe stimulate to post office’s business ). Seriously is this a network marketing company from the 1950’s or what?

First of all not only do I not have anything against network marketing companies, as a matter of fact, I happen to agree with Donald Trump and Robert Kiyosaki that network marketing is the best chance to most people to have an opportunity to have their own home based business. And there are some good companies out there but many still have a marketing plan that’s back from the future ( like 1950’s ) and that will have a very high failure rate in 2011 and beyond.

Getting back to my “advanced trainer”, the National Association of Realtors say 90% of the people going for real estate look online first, so this guy wants be to spend 100% of my marketing dollars and 100% of my marketing time targeting the 10%. I left, I am going to focus my energies on the 90% and pass out flyers or business cards to the 10% when and if I get bored. I now have 12 websites, 2 blog sites, own 17 or18 domain names and I haven’t counted the social media sites I subscribe to.

I believe it doesn’t matter if you sell real estate, are a distributor in a network marketing company or have your own restaurant down the street, if your business doesn’t have a web presence, in a few years your business won’t have a presence. I intend to go into more detail about online marketing, social media marketing and direct marketing for this century and the resources available for business development in future posts.