It’s a Good Time to be a Customer

The customer is always right. Now more than ever, it starts and ends with that understanding, the customer is the beginning and the end of the equation.white beach

 

One of the things on my to do list is to completely read HubSpot’s 2013 State of Inbound Marketing report they released last week, I have scanned over it but haven’t read it all yet as this year it’s weighing in at a massive 175 pages. But is defiantly going to be a worthwhile read as always, the report will no doubt be crammed with useful facts, interesting stats, and vital tips, tools and techniques for success with inbound marketing.

 

In case you are new to marketing. Inbound marketing is a strategy that involves attracting and converting visitors into customers by providing personalized, relevant information and content (as opposed to old school interruption marketing messages bombardments) and following them through the sales experience with ongoing engagement.

 

Over the past five years, we have seen a major shift in strategy, from interruption marketing, to a consistently measured, inbound marketing strategy, one that pulls interested customers to your company and creates lasting relationships.

 

Content is a critical inbound marketing component. Social media can play a major role in ongoing engagement and creating lasting relationships as well. If your business is not blogging, providing relevant information and utilizing social media, then you are being left behind.

 

You must have a system in place to efficiently build your business. You can get your very own automated online marketing system, have full access to thousands of dollars worth of the top tools, trainings, and business building software for just pennies a day you can use to promote your business online and take it to the next level.

 

 

It is important to start your day with positive, inspirational and motivational thoughts and ideas for you to excel, that has become easier because you can get an App to help you with that.

 

And the Survey Says………………..

“The research shows that nearly 60% of marketers have adopted inbound marketing strategies and more than 80% of those executing inbound marketing have integrated itsocial gathering into broader company goals. People are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of the past three years.” according to a recent “State of the Inbound Marketing Survey” from HubSpot

 

Although 60% of marketers surveyed say they have adopted inbound strategies, nearly 20% are unsure of what constitutes inbound marketing, meaning obviously more education requirements remain.

 

While Inbound marketing is a relatively new industry, it has seen major growth with almost half of the marketers surveyed, saying they increased their inbound budgets for 2013 to the point of exceeding what they are spending on outbound activities.

 

Blogging and social media, which require more time, but less budget, are a primary focus of those inbound marketing activities of those surveyed.

 

For many the primary challenge using inbound marketing has been they say they couldn’t or didn’t calculate the ROI on their inbound marketing efforts citing the inability to find tools for gauging ROI.

 

Not to fear, you can get your very own automated online marketing system, have full access to thousands of dollars worth of the top tools, trainings, and business building software for just pennies a day you can use to promote your business online and take it to the next level.

 

It is important to start your day with positive, inspirational and motivational thoughts and ideas for you to excel, that has become easier because you can get an App to help you with that.