The Best Business Advice I Ever Got!

“You can always make more money, but you can never make more time” was the best business advice I ever got.

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That business advice came to mind as I recently decided to scale back considerably a marketing activity that was consuming way too much of my time and not producing the desired results.

 

He went into detail with a few ideas to help reclaim stolen time which included changing our relationship we have with time. Think about it we protect our money from being stolen, or wasted, why not guard our time also.

 

The words we use to describe time or lack of it results in increasing our stress making us less productive, and went into ideas on changes to make in the words we use.

 

Cut out the drama is my favorite, you know what I mean, your cell phone rings and looking at the caller id you know it is gonna be drama, so don’t answer it make um leave a message. And when you do tied up in a 30 minute conversation that should have taken 4 minutes get away, however you can (don’t you have another meeting 😉  ).

 

Another techey tool I use that saves me about an hour every day is HootSuite, HootSuite is social media management dashboard,  In addition to it’s Free version, that can manage up to 5 social media platforms. HootSuite also offers a Pro version to help you manage multiple (100) social networks from one dashboard (Twitter, Facebook, LinkedIn, Google+).

 

I have been using HootSuite for over 2 years, I actually use the pro version which is less than $10 a month (saves me a hour a day) to manage my multiple Twitter accounts, Facebook Business (Fan) pages as well as LinkedIn, Google + and my personal Facebook timeline all in one place with one login.

 

No I don’t have 100 platforms but in addition to multiple Facebook business (fan) and multiple Google + business pages I also belong to over 30 groups or communities on Facebook, Google + and LinkedIn. That I post to, while I never always post every post to all 30+ because not all post would be relevant to all communities or groups but I can send and monitor all feeds from one location.

 

It is important to start your day with positive, inspirational and motivational thoughts and ideas for you to excel and achieve success, fortunately there’s a FREE APP to help you with that.

Do You even Have a Marketing Strategy for the Millenial Generation?

Don’t Underestimate the Influence of the Millenial Generation
The Millennials, a generation consisting of individuals born between 1977 and 2000, are currently aging into their peak earning and spending years, it is important for businesses to learn how to market to this powerful demographic, Who also have purchasing influence with their parents.


Millennials have a in-depth knowledge of social, local, and mobile technologies, they only know about phones being pluged into a wall from watching old TV shows or movies, the whole idea just seems so last century to them. They are considered to be experts in social media and new technology despite a lack of “formal training”.
To understand how to market to Millennials, businesses must understand that they value.
Millennials value the thoughts and opinions of their peers. Having that endorsement from a friend ranks high in importance when asking for advice on a new product and/or service. Millennials are able to reach out to their peers and have a discussion instantly ( since over 60% of them have smart phones now ) text or social media.
Millennials have more friends on social networking sites than other generations. They tend to rely more on blogs and social media sites for news and information. Because Millennials are so actively involved in social media, they expect brands to have appropriate levels of interaction and presence.  Millennials are also more inclined to voice their opinions online, whether it be to rave about that new restaurant or product or complain, and with all those friends increases the chances of going viral.
With new technology, Millennials are much more likely to be early adopters. This generation grew up in a world of rapidly developing technology. Millennials are less concerned with the old adage of “If it isn’t broke, don’t fix it.” Instead, Millennials welcome the latest version of the IPhone even if their current version is functioning just fine. Similarly, Millennials have a social conscience and the desire to affect the world around them. More often than not, when a brand makes an authentic and transparent effort to support a cause that aligns with their values, Millennials will support the brand.
It is apparent if you want to gain the market share of the influential Millennial generation a website presence is not enough. You need to be blogging, and not only have a presence on social media networks but be interacting on social media as part of your Marketing Strategy, if you want to earn their business.

Social Media Networking Your Business – Outsource or Do it Yourself?

By now you realize the importance of social media networking. Right?
But who has the time, for all these social networks, after all, your running a business.

Remember when every small business owner’s dream was to get on the first page of Google, and nothing else mattered. Online marketing has changed dramatically over the years and there are new domains on the internet that are beginning to change the way we interact with each other, and the way businesses market their products and services online. We now have social networks such as Facebook, Twitter, and LinkedIn that have created a platform where businesses of any size budget can reach a larger audience.

BtoB Magazine reports “B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most important factor (64%) in search, behind only strong content (82%)”.

Of course social media networking isn’t just about lead generation. While prospective buyers are using search and social media to research products and services before they make purchase decisions.
Businesses can use those same tools to help establish an online presence, manage their brand online.
It is important to note that, in today’s world, whether you like it or not, chances are your business name is somewhere out there being discussed by people. Some people will love what you do, but others will want to tear it apart (at times due to circumstances beyond your control). You can choose to ignore it, or you can try to affect it.
The trick here is to be aware of what is happening on your social profiles, and respond to in a timely manner.

Sure it’s hard to outsource the management of your social media, after all:
No one knows your business as well as you do, and no one is as passionate about serving your customers as you are.
However you need to ask yourself:

Do you know anything about social media other than it’s popular and consumers use it a lot and teenagers are always on?
Does your business have the tools and knowledge to manage social media networking in-house? You want to do social media networking but you want to do social media networking right.
If you are too busy running your business and don’t have the time to do it yourself, is there anyone on staff that has the time and also has marketing experience, preferably digital marketing?
Random acts of social media networking will not work!
Doing Social Media networking wrong will not work! (See previous post)
Social Media Management, to outsource or not. Only you can answer the question, it’s a Judgment Call on Your Part

How Can Your Company Stand Out in the Crowd Using Social Media Marketing?

emarketer, a market research firm, released a new report that estimates 88 percent of U.S. companies will be marketing on Facebook by 2014.
That’s more than double the estimated users in 2009. 88%,  that’s almost 9 out of every 10 businesses.

How will your business stand out in that crowd?

By now at least some businesses ( unfortunately for them, not all ) realize social media marketing using Facebook, Linkedin, Twitter and Pinterest to name a few, does not mean blatantly posting ads for your product and/or services several times a day.
Keep in mind your fans, followers, likes and so forth probably don’t need your product or services right now, your job is to keep them engaged so when they are ready, you are there.
It is very time consuming and hard to continuously write engaging content on a regular basis though. What should you do?

Keep it Short – nobody logged on to Facebook this morning to read your book, seriously!

Incorporate interesting relevant facts and figures – not salesy stuff interesting informational stuff that is related.

Break things up with pictures – videos are good too but pictures seem to do just as well in social media marketing.

Get to the point early.

Remember the idea is to engage and elicit responses.

When the time comes for your Call To Action, make sure that traffic from all your social media sources is directed to your “hub” ie a landing or capture page on your website that you own, (you may own stock in Facebook but you don’t control it so don’t try and capture leads there).

Social media marketing can be time consuming, but it can pay off.
If you don’t have the time or resources within their company to set up and/or manage your companies  social media campaigns you should outsource the management to professionals.