What you are doing Wrong and Why your Blogging is not Equaling More Sales

More blogging equals more sales, if our blogging efforts are not equaling more sales for you there are some thing you may be doing wrong. Blogging for business is the #1 blog sticky notemethod for increasing traffic.

 

 

Recently, a case study released from Tresnic Media examined how blogging for business increased lead generation reporting, blogging for business 3x per day for 50 days resulted in:

 

210% increase in overall traffic.

514% increase in organic search traffic.

901% increase in referral traffic.

But how did that translate into leads?

 

In the study, more new customers in that 3-month period than any other 3-month period in company history.

Inbound leads increased 400% from one quarter to the next.

 

If you’re feeling discouraged about your lack of conversions, the problem might be that you lack enough content. There are some things you can do blogging that can help you get back on track…

 

Some Essentials of Blogging for Business are:

 

The most important thing you can do is create content that is truly valuable. Ask yourself these questions before posting:

 

Are you revealing insider knowledge of your industry? Your content should demonstrate that you actually know something your customers don’t.

 

Your blog post should say something original, or it should condense other content into a new, meaningful format. Don’t waste readers’ time by adding to the noise. Save them time.

 

Do you have a clear call-to-action? Your reader should have no doubt about what you want him/her to do.

 

You must have a system in place to efficiently build your business. You can get your very own automated online marketing system, have full access to thousands of dollars worth of the top tools, trainings, and business building software for just pennies a day you can use to promote your business online and take it to the next level.

 

 

It is important to start your day with positive, inspirational and motivational thoughts and ideas for you to excel, that has become easier because you can get an App to help you with that.

 

Social Media is a MLM er’s Best Tool and Worst Nightmare

Social media is a dream come true for anyone in MLM, it can also be the worst nightmare for the MLM er that is uninformed on how to use social media right.
By now most people in network marketing or MLM know that the old ways (hotel meetings, house parties etc..) are not going to very effective prospecting many people in this century, and have realized that social media is networking and by using social media for their MLM business prospecting, they can reach so many more people than they could have using the “old school” methods of yesteryear anyway.
The problem is while some MLM companies are embracing social media, it is obvious to me that most are not providing any training about how to do social media the right way, and as a result many MLM ers are risking having their facebook account closed because they are spamming people.
I know many people in network marketing (MLM) and they are some of the best people you would ever want to meet, so I believe the fact that the majority of the ones I know don’t really intend to spam all their Facebook friends, I don’t think they even realize what they are is wrong and in violation of Facebook policy and they could have their Facebook account shut down as a result. Losing all those pics, connections with friends and everything would be a nightmare for many of these MLM er’s.  It is against Facebook terms and conditions we all agreed to when signing up for an account to post sales pitches etc about a business on your personal page (now referred to as a time line).
Facebook provides a way to promote your MLM business with integrity, by simple creating a Facebook business page (now refereed to as a facebook page) without being in violation.
Don’t let your mistakes made with your social media marketing campaign hurt your MLM business instead of helping. Since your customers and prospects are using social media, your MLM business needs to be consistently involved in social media. Bottom line, you need to do social media marketing, but you need to do social media marketing right!
If you don’t have the time or resources to do your social media marketing yourself, then we can help you do your social media marketing right.

4 Reasons Why Your Social Media Marketing May Be Hurting Your Business!

If mistakes are made with your social media marketing campaign it can easily hurt your business instead of helping. Social media is in real time, so it could happen much faster than word of mouth of the last century.
Since 97% of consumers now use the Internet to research products or services in their local area, local businesses realize it is critical for them to  build awareness of themselves and their company online resulting in most local businesses have embraced social media marketing as a way to connect with more customers and prospects and to drive promotions.
A recent survey of 600 small businesses by Manta that found “nearly 90% of them were dedicating time to social media, Manta also found that many small businesses were overwhelmed by the multitude of social media channels available. With Facebook, for example, 58% of small businesses surveyed said they struggle to find value in having a Facebook page”.

So if you’re using social media for marketing, what can go wrong? How might you be hurting your business rather than helping it grow? Here are four mistakes to avoid hurting your business.

  • Your Spamming

I am amazed at how many local businesses I come across that are using a personal page to do social media marketing for their business instead of creating a Facebook business page to post about their business. I have to wonder how many of the 58% survived that said they were struggling posting on a personal page instead of a Facebook business page. Posting about your business on a personal facebook page is a sure fire way to get your “friends” to unfreind you or to simply hide all your posts ( maybe only you can see your posts, no wonder they can’t see any value) or worse yet you could get a spam warning from facebook risking having your account shut down. This could be avoided if created a Facebook business page for your local business.

  • You have the wrong person doing your social media marketing.

Letting an inexperienced person manage your social media marketing is not a good idea. It’s downright irresponsible. Just because your brothers son may be a college student who grew up with computers and has 2000 facebook friends on his personal page does not make him a good candidate, unless he is majoring in marketing in college of course. For best results, you need a team of trained marketing professionals who understand social media and marketing, preferably digital marketing. If you don’t have the time or resources in house then outsource your social media marketing.

  • Your posts Lack consistency

I have talked with many owners of local businesses that have set up a social media profile and launch programs that start out well but then abruptly end because they lack the time to be consistent and drop the ball. Social media users say a company’s social media activities make the company appear “accessible and responsive”. A businesses lack of consistency in their social media activities can make any company look bad fast, it conveys the impression to prospects and customers that the company is neither organized nor committed, to either social media or the company’s fan base.

  • Your Overposting!

Sometimes less is better when it comes to Facebook. Keep in mind that all your posts on your Facebook business page show up on your fans personal newfeed after they like your Facebook business page, people get frustrated and annoyed by constant posts. According to an article from the social business: “One-to-two posts a day is more effective than fewer or more posts per day. One or two brand posts receive 32% higher “like” rates and 73% higher comment rates compared to posting 3 or more times a day.”

Don’t let your mistakes made with your social media marketing campaign hurt your business instead of helping. Since your customers and prospects are using social media, your business needs to be consistently involved in social media. Bottom line, you need to do social media marketing, but you need to do social media marketing right!
If you don’t have the time or resources to do your social media marketing in house, then outsource your social media marketing.

Is Your Business is to Small to do Social Media Marketing?

Your business may be to small to buy a TV ad during the super bowl, but, your local business is not too small to benefit from social media marketing.


I had a number of business owners tell me last week that their local business was to small to do any social media marketing. I would have to disagree with that statement, it would seem to me a local business would benefit as much or more from social media as part of there online marketing, than a huge corporation based thousands of miles away would have.
Walmart, for example, last October, launched the “My Local Walmart” campaign  which involves a Facebook app that the local stores can use to communicate sales, specials and other updates with fans in their area.
Some of the findings from a new study by Recommend.ly, a social media tools/analytics company showed that “only 4 percent of the local stores have more than 1,000 fans, compared to about 22 percent of other local Facebook business pages (in the same markets where Walmart has stores) have more than 1,000 fans”.
4 percent compared to 22 percent, that is over 500% for local Facebook business pages compared to the local Walmart stores.
Keep in mind social media marketing is NOT a place to freely post the “special of the day”! It’s not about the use of social media for advertising purposes, spamming as many social networks as they can, blindly blasting out their content to as many people as they can reach.  It’s taken the old school advertising rules associated with TV advertising and applying them to a social platform where those old school rules don’t belong.
Marketing in the true sense of the word, is where companies interact with customers and prospective customers in an attempt to understand their customers better and then respond to their need. For that purpose, “marketing” social media is fantastic.
Your local business is not too small to benefit from social media marketing and there are resources to help you with your online marketing.

Social Media Networking Your Business – Outsource or Do it Yourself?

By now you realize the importance of social media networking. Right?
But who has the time, for all these social networks, after all, your running a business.

Remember when every small business owner’s dream was to get on the first page of Google, and nothing else mattered. Online marketing has changed dramatically over the years and there are new domains on the internet that are beginning to change the way we interact with each other, and the way businesses market their products and services online. We now have social networks such as Facebook, Twitter, and LinkedIn that have created a platform where businesses of any size budget can reach a larger audience.

BtoB Magazine reports “B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most important factor (64%) in search, behind only strong content (82%)”.

Of course social media networking isn’t just about lead generation. While prospective buyers are using search and social media to research products and services before they make purchase decisions.
Businesses can use those same tools to help establish an online presence, manage their brand online.
It is important to note that, in today’s world, whether you like it or not, chances are your business name is somewhere out there being discussed by people. Some people will love what you do, but others will want to tear it apart (at times due to circumstances beyond your control). You can choose to ignore it, or you can try to affect it.
The trick here is to be aware of what is happening on your social profiles, and respond to in a timely manner.

Sure it’s hard to outsource the management of your social media, after all:
No one knows your business as well as you do, and no one is as passionate about serving your customers as you are.
However you need to ask yourself:

Do you know anything about social media other than it’s popular and consumers use it a lot and teenagers are always on?
Does your business have the tools and knowledge to manage social media networking in-house? You want to do social media networking but you want to do social media networking right.
If you are too busy running your business and don’t have the time to do it yourself, is there anyone on staff that has the time and also has marketing experience, preferably digital marketing?
Random acts of social media networking will not work!
Doing Social Media networking wrong will not work! (See previous post)
Social Media Management, to outsource or not. Only you can answer the question, it’s a Judgment Call on Your Part

Are You Really Missing Out on Business By Not Blogging?

Do you ever think you should have a blog, but you don’t think you would know what you would write about on your company blog?

And if you did, would it even be worth the time and effort?

It is challenging to come up with new content consistently and frequently, and it is time consuming so why do it?
“B2B companies with blogs generate 67% more leads per month on average than non-blogging firms” according to Social Media B2B. So you need to decide what that is worth to your business.

Some of the benefits for your company of blogging are:

Blogs are like search engine magnets. Search engines are drawn to blogs, because blogs contain the kind of data search engines look for and the information is updated regularly.

Because your customers may be allowed to comment on your posts, blogs provide an open 2 way communication for you and your customers and prospects to speck directly with each other.
It really is more about relationship marketing.
Blogs provide you a platform to share your viewpoints and demonstrate your knowledge and expertise of the industry also allowing you to Brand yourself, your business and differentiate yourself from the competition.

According to Marketing Charts, “Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%”.

Blogs, cross promoted with marketing with social media sites, can be even more beneficial.
“Social media sites and blogs reach 80% of all U.S. internet users” according to Mindjumpers
“You cannot afford to close your eyes to them [blogs], because they’re the most explosive outbreak in the information world since the internet itself. And they’re going to shake up just about every business-including your……Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite”. – BusinessWeek, May 2, 2005

So their you have it, you know you need to, what are you waiting for? it’s kinda like exercise, you know you should, but it’s not easy and it will take time, about as much time as time as it would to write a blog post.
So what are you going to do? How healthy do you want to be? How healthy do you want your company to be?
There are resources to help you, seriously less time than it takes you to work out, and you know you should, so just do it!

Network Marketing – Multi Level Marketing

Network  Marketing – Multi Level Marketing.

So if marketing is in the name, network marketing, why is it your up line tells you to Sell without marketing at all? And the worst part is they have you trying to sell to unqualified prospects, they tell you everyone is your prospect but that is a lie, not everyone wants to be in your network marketing business, being an independent contractor is great for some, but it is not for everyone. Some people love their job and don’t want to leave ever(glad they are happy really), some people are to scared to be self-employed, some people think MLM is some kind of pyramid scheme (how much of your time do you want to spend trying to reprogram the lies they have been told) and some people are just plain lazy.

I’m sure your up line tells you, like mine did,  it’s not sales (cause that word would scare most people away) your just presenting or explaining your business opportunity to all your friends and family, cause they want to be in business with you. (right) Truth is if this is the case, (and more times than not it is) your up line is just using you, to make money off you, through your friends and family members. And what happens when you run out of friends and family members to pitch to? Well your up line will no doubt train you on that after you’ve gone though your list. What really happens well if you can’t afford to buy leads and cold call or don’t want to be a telemarketer I guess you’ll do what most network marketers do an quit.

The REAL answer is you need to market all business market and then sell to the qualified prospects as a result of their marketing. That is what you need to do if you want to succeed in Network Marketing (MLM), I know I’ve made the list many times, meet hundreds of suspects(not qualified to be a prospect) at Starbucks, been to the hotel meetings and office meetings in the evening, but no more I put marketing into Network Marketing again. I prefer to use the Internet to generate qualified Leads, ( Note resource on the right column to generate MLM Leads for Free) no more making lists of people that don’t want to be in business for themselves, no more cold calling leads that have been sold to and called by everyone else before me. My Leads can contact me and I’ll interview them to see if I want them on my team. All via the internet via online marketing, social media marketing and such.

I believe you can be successful in Network Marketing (MLM), but you can’t  use the same methods as were used back in 1955.

Direct Selling – Appointment Setting

Direct Selling – Appointment Setting

It would be great if customers would call you or stop by as soon as the had a need for your product or service even before they realized they had a need. Dream on.

Sometimes it seems you just need to take a proactive approach to building your business.

Cold Calling, that may have worked to some degree back in the day, but today cold calling is just stupid. Oh with 20 years sales and marketing experience I have personally done more than my share of cold calling. But that was then times change.

Prospecting is a must,  Cold Calling is just stupid today. My sediments are pretty much summed up in a book I read recently titled : Smart Calling: Eliminate the Fear, Failure, and Rejection From Cold Calling . I remember all the stupid things I have be told over the years:

“It’s a numbers game” they said. ” For every no you get you’re closer to a yes” Really so if you say I have to get 9 no’s to get 1 yes wouldn’t it be smarter to just call that one? They told me ” You have to learn to love rejection to be successful at prospecting” Really dude if you honestly believe that then I am afraid I don’t have the kind of license to help you, but please get help somewhere.

We now have the resources to work smarter, 20 years ago there was no Google, there was no social media no company I know had a website, bottom line, find out a little about the company you are calling you’ll have more success if you have a conversation because you know what is going on within the organization, at very least find out what they do so you are not calling an insurance broker to try to sell her insurance

Candyman – is now a online marketing Blogger

Candyman – is now a online marketing Blogger.

I was talking with a home inspector I know that is really into marketing online, he has been blogging for years.

He is not just your average home inspector he is a Forensic Inspector ( I’m not sure what that means but it sounds like something CBS could make a half dozen tv shows about). Anyway he frequently gets called as an expert witness anyway.

So we were talking about online marketing via Blogging and social media marketing, which we both agree is essential and he was telling me years ago he used to super glue a brochure holder onto a big candy dish and drop them off at real estate offices for the agents and he would stop by every week and refill the candy and the brochures.

He said he got to be known as the candy man, but it worked great for marketing, but it doesn’t work at all anymore, just because it used to work great doesn’t mean it will now, change is inevitable, in the “candy man’s case the real estate agents don’t come into the office much anymore as a general rule, they don’t need to they have technology they can even login to the MLS with their smart phones now.

So the “candy man” started blogging and now he is using social media marketing as well, he told me he often gets calls as a result of a blog post he wrote 2 or 3 years ago (when he would come across a unusual situation he would blog about it and 2-3 years ago I guess he was the only one doing it so people call him cause he obviously has be dealing with these situations for years.

If you haven’t incorporated social media marketing and Blogging as part of your online marketing I would encourage you to start now. An online presence in essential today.

What is Social Media Marketing?

What is Social Media Marketing?

I was talking with a business owner last week and I asked him if he has considered marketing with social media. He just shut down and got all defensive, he’s been in business for over 20 years and gets all his business by word of mouth. He may be right, he may have no need, if he plans on retiring in a few years.

What is social media but simply the current form of word of mouth. It was reported today Facebook surpassed 800 million active users and of those 350 million via mobile device, sounds to me like an opportunity for the good news about your business to spread to several times more potential customers than when the potential customers had to be standing right there.

Half the population in the United States is 30 years old or younger, these are the people buying (driving the economy) now and in the future. I was reading an interview article earlier today of the 25 year old co-founder of the Tech Support Group for Real Estate Agents on the topic of marketing to gen Y, he said not to waste your money on print advertising, when he and his friends were growing up they would never go to a movie without checking what their peers had to say about it first. He said gen Yers trust each other they don’t trust traditional advertising or marketing messages from companies. The idea that they would contact an agent based upon a television, newspaper or other print marketing ad is completely foreign to them.

So whether you choose to embrace social media marketing or not I suggest you make sure your customer service is in top form because word of mouth marketing ( via mobile devices ) is happening so you want to be sure it’s positive and not negative.