Thinking of how to Capture customers in 2012, Think Mobile!

With 44% of US Mobile customers owning smart phones, searching for products and services with mobile devices is a big deal and it will only get bigger. Google (nearly 50% of US smart phones are androids) reports that in 2011 1 in 7 quires comes from mobile devices on average and that number is closer to 30% for industries like restaurants.
As demographics goes, on average mobile device searches are performed by younger people, the wealthier on average are more inclined to perform mobile device searches as well. That being the case  local  businesses would be wise to use mobile device advertising that would be attractive to the young and wealthier, by capturing leads via keyword and SMS short code, broadcasting text messages to your opt-in list with promotions, coupons and offers to your customers in the Geo-targeted area of your choice.
Several weeks ago I searched online with my computer at home and made a short list of smart phones I was interested in. My last search within an hour of upgrading my smart phone last week, I was online again, one last time narrowing it down, but this time I was using my mobile device to preform that last search.
To Capture customers in 2012 you need to be where your customers are when they are ready to buy, and where they are is on their mobile device.

Planning for the new year is upon us what will your best marketing investment?

It is that time of year again to decide where your marketing investment is best spent in the coming new year. Lets narrow it down real quick, since 92% of Americans search online for information when ready to make a purchase. I think we can rephrase the question to where will your internet marketing dollars best be invested? SEO or Display Ads, an increase in both would be best I believe, with the incorporation of social media marketing with the SEO. Display should also play major roll especially with over half of the buying population under 35 using smart phones or tablets now, putting local search information, pricing and reviews just a few taps away.

A recent survey by Sybase 365 and the Mobile Marketing Association reported 2/3 of the holiday shoppers ( over 30% increase from last year ) would make purchases from their mobile devises if they had received discounts, text alerts or coupons etc.. from their mobile device.

As a result I expect to see a significant increase in mobile device advertising in 2012, as well more businesses adapting social media marketing, realizing that what once was word of mouth marketing is now social media marketing.

So in 2012, to enhance your brand and sell more product or service, social media, mobile device advertising and social media marketing is the way consumers provide feedback, research, locate  and purchase products and services in today’s digital world. You don’t want to miss out on your opportunity.

 

More Evidence of the Importance of Mobile Device Advertising

More Evidence of the Importance of Mobile Device Advertising

for retail sites this holiday season.

This is important information to have especially if your target market is 44 years old and younger as Nielsen released data yesterday stating that while smartphones enjoy a 43% market share of mobile devices for users 44 years old and younger that number jumps to 54% market share.

With this in mind it would seem wise to add mobile device advertising  to your internet marketing strategies. IBM predicts 15% of people in the U.S. logging onto a retailer’s Web site are expected to with a mobile device. Performics claims that currently just over 14% of Google searches are from mobile devices and expects that number to grow to over 17% next month.

Now that Smartphones are used by the majority of  people 44 and under and many younger customers actually preferring to use tablets or Smartphones instead of computers, not only is mobile device advertising currently one of the fastest forms of internet marketing but mobile device advertising will no doubt continue to grow.

Mobile device advertising programs are available for you, and should be part of your internet marketing program, to advertise your business on tablets and mobile devices in the Geo-targeted areas of your choice with complete statistics and analytics for you. Don’t wait get started promoting your business using Mobile Device Advertising Now!