The Real Reason Most People Fail at MLM (Multi Level Marketing)

Your upline will tell you those people failed in MLM because, they didn’t work hard enough or try hard enough or something like that, but that is true only for some ( and even then only part of the reason).

As I have said in past posts I have nothing against MLM or Multi Level Marketing or Network Marketing or whatever you want to call it I will keep it short and use MLM for this post, as a matter of fact like Donald Trump and Robert Kiyosaki, I too believe MLM offers the best opportunity for the average American to have there own business.

Unfortunately many MLM companies have not brought there marketing methods and training into the 21st century. Seriously invite friends over to your home only to spring a surprise sales pitch on them done by some well dressed stranger who apparently was also invited. Really seriously?? Well that high pressure tactic worked when it was new back in 1955, so they keep using it until you run out of your friends. Then I guess you will just quit.

I have posted in the past and many have determined that social media marketing is a natural fit for MLM, and as a result have tried using social media for their MLM marketing.
The problem I see in this is they do it wrong! So yes stop marketing like it’s 1955, but you must do social media right or you will still lose.
MLM in my opinion offer an excellent opportunity, especially with our current economy, and social media is a natural fit the combination offers an incredible opportunity.
What I see most people doing their MLM marketing on their Facebook personal page, which in itself is wrong. Facebook provides an opportunity for you to create a Facebook business (or fan ) page for your business for free.
Promoting your business on your personal page ( even if it’s your companies name personal page ) is only going to irate your friends and they will hide your posts or unfriend you so they don’t have to see your posts anymore. You end up posting and only you can see them.
With a Facebook business page you can promote your business with integrity as those friends, prospects, customers and anyone else that likes your Facebook business page will see your posts in their news feed but they know it is a business page and expect that, and are ok with that, so they will not be upset with you.
I believe more people will prosper with MLM in the next few years because of the changes that have and are taking place, but only if the adopt Social Media as a primary source for sharing the positive experience they had with the product or service provided by their MLM products and/or services. But sharing that experience must be done right!!

Stop alienating your family & friends by prospecting on their newsfeed. Set you up a facebook business page to generate leads for your business.

Network Marketing – Multi Level Marketing

Network  Marketing – Multi Level Marketing.

So if marketing is in the name, network marketing, why is it your up line tells you to Sell without marketing at all? And the worst part is they have you trying to sell to unqualified prospects, they tell you everyone is your prospect but that is a lie, not everyone wants to be in your network marketing business, being an independent contractor is great for some, but it is not for everyone. Some people love their job and don’t want to leave ever(glad they are happy really), some people are to scared to be self-employed, some people think MLM is some kind of pyramid scheme (how much of your time do you want to spend trying to reprogram the lies they have been told) and some people are just plain lazy.

I’m sure your up line tells you, like mine did,  it’s not sales (cause that word would scare most people away) your just presenting or explaining your business opportunity to all your friends and family, cause they want to be in business with you. (right) Truth is if this is the case, (and more times than not it is) your up line is just using you, to make money off you, through your friends and family members. And what happens when you run out of friends and family members to pitch to? Well your up line will no doubt train you on that after you’ve gone though your list. What really happens well if you can’t afford to buy leads and cold call or don’t want to be a telemarketer I guess you’ll do what most network marketers do an quit.

The REAL answer is you need to market all business market and then sell to the qualified prospects as a result of their marketing. That is what you need to do if you want to succeed in Network Marketing (MLM), I know I’ve made the list many times, meet hundreds of suspects(not qualified to be a prospect) at Starbucks, been to the hotel meetings and office meetings in the evening, but no more I put marketing into Network Marketing again. I prefer to use the Internet to generate qualified Leads, ( Note resource on the right column to generate MLM Leads for Free) no more making lists of people that don’t want to be in business for themselves, no more cold calling leads that have been sold to and called by everyone else before me. My Leads can contact me and I’ll interview them to see if I want them on my team. All via the internet via online marketing, social media marketing and such.

I believe you can be successful in Network Marketing (MLM), but you can’t  use the same methods as were used back in 1955.