Use WordPress. It already has a lot of search engine optimization basics baked-in. No other platform is as flexible with all the plug-ins, in my opinion. Host your WordPress Blog at GoDaddy.com. GoDaddy hosts all my wordpress blogs, and the setup was seamless.
- Integrate your blog as part of your website. It could be in a dedicated subdirectory or it could be set as a subdomain.
- Use catchy blog post titles. Put yourself in the shoes of a person who is casually surfing the Internet. Will your blog headline stand out among the hundreds of others.?
- Make your RSS feed obvious, above the fold, and preferably use the orange RSS icon.
- Use images in your posts. Images capture and hold the attention of your reader.
- Structure your blog posts for easy scanning. Use header tags, lists, etc. Avoid long sentences and long paragraphs. Making sure you have plenty of white space makes for an easier read.
- Keep your posts short and concise. 250-500 words is a good number. People only have so much time.
- Use social media at a minimum, Twitter and Facebook or LinkedIN depending on your industry. You’ve GOT to be out there.
- Use Hootsuite to pipe your latest posts into Twitter, Facebook, LinkedIn, Google + and other social networks. In addition to it’s Free version HootSuite also offers a Pro version to help you manage multiple social networks from one dashboard (Twitter, Facebook, LinkedIn, Google+). I have been using HootSuite for over 2 years to manage my multiple Twitter accounts, Facebook Business (Fan) pages as well as LinkedIn, Google + and my personal Facebook timeline all in one place with one login. However, Twitter should not replace RSS.
- Put relevant keywords into your blog’s title. Use All-In-One SEO to have more control over the titles across your blog.
- Post frequently. Once a day is fantastic, I usually try to post every 3 days. However, once a week might be a bare minimum.
- Be consistent. This should be number 1. The reader will know when you are putting up something new and will give them a chance to make you a reading habit. Don’t make them work and don’t wear them out.
- Use Analytics. I personally use Google Analytics
Why go though all the effort? Because according to Mindjumpers “ Social media sites and blogs reach 80% of all U.S. internet users”. and “Social networks and blogs account for 23% of all time spent online — twice as much as gaming” also according to Mindjumpers. According to Social Media B2B “B2B companies with blogs generate 67% more leads per month on average than non-blogging firms”.
Keep in mind, Rome wasn’t built in a day. Blogging takes time. SEO results from blogging takes time. If your expecting to see immediate results from blogging you’re in for a rude awakening. Keep in mind, with online content marketing you are building a complex and long-standing infrastructure that, will grow with time and effort. As important as quality relevant content is also consistency in posting new quality relevant content.
When properly implemented, blogging, can be a game changer for your business. However, you can’t simply throw caution to the wind and hope everything plays out the way you’re wishing. Instead, you must devise a blogging strategy that uses the best resources of what today’s technology has to offer.